The Modern Marketer: Your Weekly Dose of Industry Intelligence.

The Modern Marketer: Your Weekly Dose of Industry Intelligence.


Fashion and Luxury Market Moves

  • Prada Group Growth: Sales up 15%, but management avoids Versace acquisition questions. Read more
  • Jacquemus’ Expansion: New CEO Sarah Benady leads growth into U.S. stores and fragrance. Read more
  • Miu Miu’s Explosive Growth: A 58% sales increase, CEO breaks down the brand’s winning strategy. Read more
  • Louis Vuitton Launches Makeup: Pat McGrath collaborates on the much-anticipated beauty line. Read more
  • Asos Launches Premium Brand: ‘Arrange’ aims to elevate Asos’ identity. Read more
  • On Running’s Strong 2025 Outlook: Federer and Zendaya help boost profits. Read more


Retail and E-commerce Trends

  • Amazon Australia Gains 1.1M Customers: Traditional retailers struggle while Amazon expands. Read more
  • How Brands Keep Customers Loyal: Companies adapt to a polarised world. Read more
  • Protecting Margins with Dynamic Pricing: Retailers turn to real-time price adjustments. Read more
  • Half of UK Online Shoppers Feel Overwhelmed: Too many choices and pop-ups disrupt shopping. Read more


Consumer and Payment Trends

  • Gen Z Prefers BNPL Over Credit Cards: Buy now, pay later surpasses credit cards in popularity. Read more
  • Do Reviews Still Matter?: A shift in consumer behavior around online reviews. Read more


Advertising, Media, and Tech

  • Google Ads Outage Costs Advertisers Thousands: A weekend service disruption impacted campaigns. Read more
  • Meta’s AI Assistant for Businesses: A push to make AI tools accessible for all businesses. Read more
  • Oscars’ Biggest Advertising Stunt Yet: Brands highlight Hollywood stunt performers. Read more
  • Who Funds the Oscars?: A breakdown of the financial machine behind the event. Read more
  • How Brands Leveraged the Oscars: Rolex, Don Julio, and others had presence inside the Dolby Theatre. Read more


Marketing and Creative Industry Challenges

  • Struggles with Inconsistent Ad Metrics: Marketers cite difficulty in measuring performance. Read more
  • Constructive Feedback in Agencies Lacking: Only 30% of agencies say they receive useful feedback. Read more
  • State of Experiential Marketing: 51% of marketers plan to increase spend. Read more


Tech, Social Media, and Data Trends

  • Meta & TikTok Want YouTube in Australia’s Social Media Ban: Debate over what counts as an “educational tool.” Read more
  • Big Tech Shares More Data with the U.S. Government: A new report sheds light on privacy concerns. Read more
  • Top Data & Analytics Trends for 2025: AI takes the lead in strategy planning. Read more
  • Why Search Rankings Are Driving Less Traffic: A troubling trend in organic search. Read more
  • Google Shopping Optimization Tips: 10 strategies to improve performance. Read more


The Future of Luxury and Wellness

  • Wellness is the New Luxury: Longevity and wellbeing become key brand pillars. Read more
  • Luxury Sector Trends (2025-2030): Key factors shaping the industry’s future. Read more
  • Winning in Luxury: Mastering pricing, emotional connections, and evolving demands. Read more


Trade, Retail, and Economic Shifts

  • Trump’s Trade War Heats Up: Mexico, Canada, and China retaliate against new tariffs. Read more
  • US Retailers Push Back Against Tariffs: Retailers advocate negotiations over trade tensions. Read more
  • U.S. Consumers React to Tariffs: Some consumers take sides with their wallets. Read more


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