Modern logo design 2021: top of the choices
Bevuti Halder
Graphic Designer || UX / UI Designer || Logo & Brand Identity Designer
People consistently come up with new ideas and designs for their company or business logo to run with the trend & growth of their business. As the world is changing rapidly over the past years, many businesses have to come up with new ideas to design their brand logo which will be simple and meaningful.
People are more focused on better understanding, simplicity, things that are meaningful, and positivity in a confusing world.
In my opinion, modern logo design 2021 will dominate on old preferred designs like motion design, muted color palettes, serif fonts, gradient, symbolic icons, and simple data visualizations for clear conveying.
Following changing, trends are mandatory when designing a logo because a logo is one of the key factors for the growth of any business. Today, I am going to share the top 10 modern logo designs with you. So, let's begin!
Top 10 modern logo design 2021
We have analyzed the latest trends and what could be possible unique design ideas that will boom in 2021. Here is the list of top 10 designs which in our opinion will be used in terms of designing a logo;
● Motion Design:
Motion design logos are very popular from the past as you know the big famous companies like Warner Bros, Metro Goldwyn Mayer, New Line Cinemas were using some basic motion designs in their logo. As technologies evolved and new design ideas are coming up everyday people are more focused on simple motion designs.
For example; in recent years you must have seen Pixar companies animated logos. They used a simple motion design to represent their logo to the audience. Motion design is a great way to present a logo as it tends to stay in people's minds for a longer period of time. This design idea is becoming popular day by day as many companies nowadays are using motion designs to represent their logo.
● Icon & Symbolic Shapes:
Icon & symbols used to design a logo is quite a new trend. For many years big companies like Nike, Adidas, Starbucks have been using symbolic designs to represent their brand to people successfully.
In 2021 logo designs with unique icons and symbolic shapes might attract more people. Businesses will use symbols in their logo design not only to show their activity but also it will resemble why they are special in any particular subject.
● Asymmetrical Design:
Businesses tend to design their brand logo very carefully. They make sure every line and every detail is presented there. Well, there might be certain changes to that in 2021. Many people are choosing no symmetry designs and it's trending. Non-realistic illustrations are in demand again. They give more scope & space for innovative ideas.
● Distinctive Fonts:
Many brands are focused on their own typography and fonts to show their individuality. The fonts are the first thing to become a counteraction to minimalism in logo design. Many companies don't like complex designs. They try to keep the design as simple as possible. They try unique fonts to blend in with their design and keep it as simple as possible.
● Geometric Shape:
Hard-edged geometric shapes are becoming a new design trend for 2021. We didn’t see many uses of geometric shapes in logo design in the last couple of years but guess what? They are back in the latest trend and currently in demand. One of the big reasons for using edged geometric shapes is that they blend well with muted colors.
● Gradients:
Gradients were widely used in the past but seem to have almost vanished after the flat color demand increased but nowadays Gradient designs have risen again and currently in demand to many companies for designing their logo.
Gradients will continue to go upward through the new future in 2021. I personally don’t think they are going to be out of trend soon and it will hold a big spot in modern logo design 2021.
● Minimalism:
Minimalistic logo design is still in trend and it will continue in demand for 2021. Many companies still try to keep their logo, simple, bold & clean. These companies are more focused on simple yet effective design.
● Negative Space:
Negative space logo designs are always attractive and eye-catching to many people. After seeing and doing many logos I saw that negative space design in a logo is still in demand and it will continue to be in demand in 2021. Negative space design means combining two objects that are suitable according to the client brief.
● Elements overlapping:
Elements overlapping is going to be a new trend in 2021. It’s basically filled with bold colors & overlay effects logos. It’s used by many companies to show the meaningful connection between elements.
● Retro Style:
You might be thinking what is a retro-style right? Well, it was not in trend for many years but guess what? It's coming back again in 2021. You should also keep in mind that retro style is not only coming for logo design but all spheres of life.
Retro designs have been used in some recent logos and there are some certain reasons for that:
1. Simple shaped designs
2. Faded Color ( It’s going to be a trend in 2021)
3. Retro design can be developed with new typography.
4. Retro style can be filled with several generations.
Final words
2021 is going to be an interesting year for both designers and consumers. The mindset of many companies and consumers has changed, therefore we’ll see a lot of unique & creative illustrations of the modern logo design in 2021. However, the frequent change in upcoming trends will set the companies' new tasks.
They also have to check & analyze their competitors more actively. The growing modern logo trends, I mentioned above are the trends that are working in the current time but it’s also going to be trending in 2021. The consumers are more focused on past years' designs blended with modern trends. In my opinion, this will be the key factor to design great logos in 2021.