The modern landscape of business

Digital marketing is the promotion of products or services via the use of digital technology, such as the Internet, mobile phones, display advertising, and any other digital media. For a new generation of businesses, digital marketing tactics must be flexible in order to reach a broader audience. The goal is to not just develop a strategy, but to see it through to a conclusion, analyze its efficacy, and adapt to these changes.

Traditional marketing is always developing, and some of the given approaches might be viewed as the future of the industry:

Emerging Role of digital marketing.

The digital marketing landscape is constantly evolving and acclimating to the rapid advancements in technology and market conditions. Covid-19 has added fuel to the pace of evolvement. In this fast-paced world, where the average attention span of a customer lasts for a few seconds, marketers have to address individual consumer preferences and behaviours if they wish to capture them. With evolving analytics like predictive analysis and data analytics, digital and electronic marketing, people remains to be also influenced by them. Analytics are also helpful for customer segmentation and targeting the right customer base.

Use of Artificial Intelligence with BOTS.

For any upcoming digital marketer in the Canadian market, it is important to stay up-to-date with the latest trends, be it the use of artificial intelligence to automate advertisements or utilizing Bots to help with basic customer interactions. This automation minimizes production costs, provides accurate and prompt answers to the customers.

Personalizing customer experience

However, a study shows that Canadian customers prefer relatability, personal engagement and empathy rather than standard messages. This invites us to understand the underlying theme that marketing evolution has let us understand one basic human trait- “Man is a social animal”. They all like personal communications, real-time one-to-one connections to express and seek solutions to their expectations/needs/wants. This brings us back to a feedback-driven model that fosters higher engagement on both sides.

Use of data for Customized Marketing

Personalization marketing is a more welcomed concept now. Gone are the days when cold calls were being entertained and automated emails were being liked. Now, these are being switched by more tailored content. Personalized marketing believes in acclimatizing marketing campaigns to suit the tastes of the target audience. This trend is fast catching up industry players like Amazon (Prime) and YouTube personalize their recommendations as per the customer’s watch list and search history, Walmart recommends online baskets as per buying history.

Era of Influencers

The new buzz in the world of marketing is created by Influencers. The millennial generations are being taken up by an era of digital influencers and vloggers. Social media provides multiple platforms to people who are interested to create their own content/ space. The trend has gained traction in recent years and is a kind of word-of-mouth marketing that boosts up the brand message to the viewers.

Engaging people with Visual marketing

In the virtual world, Video marketing is perhaps the most influencing tool as it attracts more customer attention. It generates higher customer engagement which is now increased with Smartphones. Google ranks those pages with video content higher than those which don’t in as organic search as people find virtual content more engaging and influencing.

Conclusion

Change is at the core of digital marketing, and undoubtedly one of the most challenging things about digital marketing is the rate at which tools and platforms adapt. However, with every change comes even more possibilities, and while digital can be one of the most challenging industries to work in, it is also one of the most exciting, we must make sure to stay on top of all the latest trends in the market and use the tools skillfully to our benefit. We have to evolve with time to stay ahead in the marketing space.