Modern, Immersive Examples of Experiential Marketing

If you're looking for ways to boost your event ROI, experiential marketing is a great option. By creating immersive experiences that engage and excite your audience, you can create memories they'll remember long after the event concludes. And thanks to modern technologies, there are more opportunities than ever to create unique and memorable experiences. Read on to find out examples of modern, experiential marketing in action to get inspired!If you're looking for ways to boost your event ROI, experiential marketing is a great option. By creating immersive experiences that engage and excite your audience, you can create memories they'll remember long after the event concludes. And thanks to modern technologies, there are more opportunities than ever to create unique and memorable experiences. Read on to find out examples of modern, experiential marketing in action to get inspired!

What is Experiential Marketing?

Experiential marketing is all about creating memorable experiences that will help to raise brand awareness and create brand affinity.?

Examples of Experiential Marketing

Experiential Marketing can take many different forms, from business events and festivals to award ceremonies andunique experiential activations that fit with the brand. For example, a company might offer an exclusive retreat for its best customers, or host a social event that brings brands and loyal customers together to make a difference.?

Experiential marketing is a powerful way to connect with customers on a deeper level and create lasting relationships. If done well, it can be an invaluable tool for any business.

How To Create Experiential Marketing

There are a few key ingredients that go into creating experiential marketing campaign that is successful. First, you need to have clear goals and objectives. What are you hoping to achieve with this campaign? Is it purely to increase brand awareness, or are you looking to drive conversions as well? Once you know what you want to achieve, you can start planning how to best use experiential marketing to reach your goals.

Next, you need to create a budget. Experiential marketing can be costly, so it's important to have a clear idea of how much you're willing to spend before getting started. Once you have a budget in place, you can start brainstorming ideas for your event.

Finally, once you have your goals, budget, and event plan in place, it's time to start promoting your event. The key here is to create a cross-channel marketing plan that will reach your target audience where they are.?

Modern, Immersive Experiential Marketing Examples

KFC and Hip-Hop Artist Jack Harlow

KFC and hip-hop artist Jack Harlow have partnered for an experiential marketing campaign that launched in December 2021. The campaign kicked off with a food truck outside the Grammy winner’s first hometown show in Louisville, followed by large trucks playing Harlow’s tracks around the city.?

In March 2022, the next phase of the partnership will launch, with guests being given the opportunity to order Jack’s favorites through KFC’s Quick Pick-Up option. This experiential marketing campaign is a great way for KFC to connect with Jack Harlow’s fans and create excitement around their brand.

Tinder Pride Slide

Tinder's used of an experiential marketing campaign at Pride events in 2019 was an ingenious way to connect with their audience and raise awareness for a important cause. By donating money for each person that rode their "Pride Slide," Tinder was able to show their support for the LGBTQ+ community while also raising money for a good cause. Experiential marketing campaigns like this are an excellent way for brands to connect with consumers on a personal level and make a lasting impression.

Cheetos at SXSW

Cheetos is certainly no straner to experiential marketing. The brand's latest experiential stunt was the Hands-Free House at SXSW 2022, which asked the question: "Did Cheetle inspire hands-free technology?" The house featured different rooms to show how tech can power hands-free activities, from something as simple as entry. With experiential marketing, Cheetos has continued to find new and innovative ways to engage with its consumers.

The Peacock Playground at SXSW

By creating interactive, hands-on experiences, brands can create a lasting impression and build a strong emotional connection with their audience. And that's exactly what NBC's Peacock streaming service did at SXSW 2022. With its pop-up lounge and array of new shows, Peacock created an immersive experience that encouraged visitors to get to know the brand on a more personal level. In today's highly competitive marketplace, experiential marketing is essential for any brand that wants to stand out from the crowd.

JetBlue and the Ultimate Ice Breaker

JetBlue's ice block promotion is a great example of experiential marketing. By placing summer items inside a giant ice block, they created an interactive experience that gave people a taste of what their new direct flight to Palm Springs could offer. Not only did this generate excitement for the new route, but it also helped JetBlue stand out from the competition. With experiential marketing, it's all about creating a memorable experience that leaves a lasting impression. When done right, it can be an incredibly effective way to build brand awareness and drive sales.

Doc McStuffin’s Check-up

Disney Jr.’s experiential marketing team is giving fans of the popular TV show Doc McStuffins the chance to step into her shoes and become toy doctors themselves. The experience, which is part of a larger experiential marketing campaign for the show, will let fans see what it’s like to work in Doc’s backyard clinic. They’ll be able to examine toys, diagnose their problems, and prescribe the perfect treatment. And just like Doc, they’ll even be able to give their patients a hug before sending them on their way. By bringing the world of Doc McStuffins to life, Disney Jr. is giving fans a unique and memorable experience that they’ll never forget.

Experiential marketing is a powerful way to create an immersive experience for customers and drive sales. By providing an interactive, engaging experience, you can create memories that will keep your customers coming back for more. If you want to learn more about experiential marketing or see some great examples, be sure to connect with us on LinkedIn. We’ll keep you updated on the latest industry news and trends so you can stay ahead of the curve and create successful experiential campaigns of your own.

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