The GTM Guide For Modern B2B Businesses
Naseef KPO
Founder & CEO, Skalegrow - B2B Marketing Agency | IIM Bangalore | Speaker | Mentor | Helping 20+ B2B Marketing Leaders & CEOs Do Marketing Right | Building India's Largest B2B Marketing Community | ?? Book a meeting now
GTM (Go To Market) is a vast area. Many tend to limit it to only product launches. They see it as a one time activity in a product's lifecycle. That's far from the truth. GTM, in reality, is a continuous activity that should run as long as your solutions are in the market.
In this context, I present a new concept called The GTM flywheel in this edition of the Elevate Your Marketing newsletter. Continue reading to learn the 12-point GTM framework for modern B2B businesses.