The GTM Guide For Modern B2B Businesses

The GTM Guide For Modern B2B Businesses

GTM (Go To Market) is a vast area. Many tend to limit it to only product launches. They see it as a one time activity in a product's lifecycle. That's far from the truth. GTM, in reality, is a continuous activity that should run as long as your solutions are in the market.

In this context, I present a new concept called The GTM flywheel in this edition of the Elevate Your Marketing newsletter. Continue reading to learn the 12-point GTM framework for modern B2B businesses.


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