MODERN DIGITAL MENU BOARD AND DIGITAL SOLUTION AT GAS STATION 'DOK'

A year ago, our company began cooperation with the gas station "DOK".?A decade of experience in the implementation of Digital Signage Solutions projects in the network of gas stations, as well as feedback from our partners and colleagues, confirm that the profit from the sale of related products and services at some gas stations is almost equal to the profit received from the sale of fuel. This fact was the reason why the owner of the company turned to us with a request to implement a project to introduce digital menus at gas stations. ?This fact was the reason why the owner of the company turned to us with a request to implement a project to introduce digital menus at gas stations.

Discussing the new project, the owner of the family business said that the idea of building his own gas station was prompted by the unscrupulous work of local gas stations. "It sounds crazy, but this gas station was systematically underfilled by 10-15% of fuel". Geographically, the DOK gas station is located in a place where key customers are corporate businesses - owners of agricultural machinery and nearby industrial enterprises, which always need to refuel their vehicles. For a long time, a regular gas station from the time of the Soviet Union worked at the site of the DOK gas station. The service and fuel quality was terrible.?One of the distinguishing features of the DOK gas station is the absence of the usual canopy between the premises (cash box, shop, cafe) and the fuel dispenser.?Since the "old" gas station was designed according to the standards of the Soviet Union, the location of the fuel tanks and cash registers is more than fifty meters away. It's not convenient these days. However, a creative idea of how to solve this problem was found: “In bad weather, rain, snowfall or slush, gas station employees accompany the client with an umbrella. This is a non-standard approach to the service today. However, such a service allows ordinary people to feel like a VIP person. It's a great idea, don't you?

Speaking about the details of the project, the initial task was, within a small budget, to implement the process of remote control of background, sound advertising, and information content, as well as advertising photo and video content of digital menus. Proper zoning has been designed at a fairly small DOK gas station. The main area is part of the digital menu which consists of two 43-inch screens located near the cash register. In this part of the gas station, the main menu is broadcast: hot dogs, drinks, snacks, etc. The second zone is cafe-point. A place that is equipped with a modern and professional coffee machine.

By the way, the quality of coffee at DOK filling stations is excellent.

Having studied the market of digital signage software and hardware solutions, the company's management settled on the DSGO.pro solution. The ability to create custom templates and broadcast various types of content on digital menus, and set up flexible display schedules: morning, afternoon, evening, and many other features led to the decision for long-term cooperation.

Content, or rather its development, has become the next stage of cooperation with DOK gas stations. For almost ten years, we have been developing high-quality content for digital menus at gas stations, as well as chain cafes and restaurants. Together with the marketing department, a digital menu concept was developed. The design, identity, and style proposed by our specialists were approved and developed in the shortest possible time.

Thus, we were able to provide a comprehensive solution to all the problems that needed to be solved. Cooperation with DOK gas stations continues, which means that in the near future we'll delight you with new projects. In conclusion, it should be noted that to date we have implemented more than 500 projects of various levels of complexity on the territory of Ukraine, the CIS, Europe, and the UK. DSGO software and hardware solution is used in various areas and business areas, of which the most popular are: gas station chains and retail, HoReCa and restaurant business, cinemas and fitness clubs, medical institutions, and banking. And this is not the whole list.