Modern Day Health Care Marketing

Marketing has always been an essential part of any business house, including healthcare.         

Healthcare ( Hospitals , Retails , Diagnostics , Labs etc. ) marketing has evolved significantly in the past decade, with new and innovative trends emerging. In today's digital age, healthcare providers , we must adapt to these trends to reach and engage with the patients more effectively.

Recent trends:

• Videos - A/V is very important .Video content have become very popular now a days and are very effective for healthcare providers to connect with their patients. 80% to 90% of internet users watch video content on their personal devices. Moreover, 54% of consumers want to see more video content from the brands or businesses they support. The healthcare industry should take a notice of this trend, and video marketing is a crucial part of healthcare marketing strategies. Furthermore, video marketing is very highly effective in generating qualified leads. Video marketing has several benefits, including increased engagement, improved SEO, and better patient education. Here are some lucrative video marketing statistics for businesses.??84% of internet users have watched video content on their personal devices.??57% of consumers want to see more video content from the brand or business they support.???90% of video marketers are happy with their ROI.???Video marketers receive 60% more qualified leads every year than non-users.

• Generate New Reviews for Locations & Providers Your online reputation can make or break your practice. According to Our Doctoral Survey's , the following insights are true:??? 80% of people read reviews of local businesses before engaging.??? 85% of patients read reviews before booking appointments with practices.? People typically read an average of 10 to 15 reviews before they feel ready to trust a local business.? 57% of people will never work with a local business that has less than 4 stars on Google, Facebook.??? 91% of 18-34-year-olds trust online reviews as much as word-of-mouth recommendations. Generating reviews for your locations and providers is extremely important to your status as a credible practice. The most effective way of generating new reviews for your healthcare practice can be by simply asking your patients and their families to leave honest reviews on Google, Facebook, or Yelp. The more reviews you receive, the more prospective patients will be able to trust you. We always recommend leveraging review generation software to make adoption and adding to your existing workflows that much easier.
• Leverage On-Page SEO to Increase Organic TrafficSearch engine optimization (SEO) is the very critical component of healthcare marketing. SEO makes your website more visible and rank higher in search engine results pages (SERPs). On-page SEO is a subset of SEO that focuses on optimizing individual web pages.

• ?On-page SEO factors that matter the most in healthcare marketing include metadata, images, keywords, and value. Properly embedding keywords throughout your website, optimizing your images, and providing valuable content like an FAQ section will improve a website's overall SEO ranking.
• Promote the Healthcare Practice Via Guest Posts & INfluencers Content marketing is a proven method of establishing your business as an authority and growing an organic search traffic. This is also true for healthcare organizations. Publishing a guest post or column on an authoritative website or featuring on a popular medical podcast can help spread your expertise online.

• A feature on a popular medical podcast or Influencer is an effective way of reaching a broad audience, especially since 32% of the population in the globally? listen to a podcast every month. Another major benefit of guest posting and podcasting is gaining a high-quality backlink, which can help improve your website's domain authority.
• Focus on Patient Experience In recent years, the focus of healthcare marketing has shifted from attracting new patients to retaining existing ones. Patients are spoilt for more choices than ever before, and they expect high-quality care and an exceptional patient experience. Medical practices need to provide a patient-centered approach to care, which means putting the patient’s needs and preferences first. By focusing on the patient experience, practices can increase patient satisfaction and loyalty, which can lead to positive word-of-mouth referrals and increased revenue. Practices can improve the patient experience by providing easy-to-use patient portals, online scheduling, and personalized communication with patients through email and social media.