Is the model of small MoQ quick reaction feasible in underwear industry? What is difficult about small MoQ?

Is the model of?small order quick reaction?feasible in underwear industry? What is difficult about small orders?From the Angle of underwear manufacturer analysis small order quick reaction

Since entering the era of e-commerce, the competition in the garment industry has become increasingly severe. In order to stand out from the competition or occupy a market, the garment industry has begun to change their mindset. In traditional garment production, the most fatal pressure is the mountain of garment inventory, so the mode of “small order quick reaction ” has become popular in the industry.?On-demand production, sales production, rapid response, flexible production and supply chain resource integration have become more and more important. Clothing brands like Shein began to rise and quickly gained a foothold in the clothing market.?But enterprises find it is difficult to??implement??" small order quick reaction " model??in the market of women's underwear , what is the reason??As an underwear manufacturer that has been operating for 10 years, we have been actively exploring and practicing the " small order quick reaction " model. we constantly analyzing how to achieve flexible production, fast response and the disadvantage of this mode.

First of all, there are high R&D??costs before all production goes into mass production. In the garment industry, samples are constantly tested with different materials and processes. Of course, whether flexible production or not, large or small batch customization requires this process and cost input. The key point of the problem is that if the customer does not bear the development cost of small batch orders, the profit of small batch orders can hardly cover the development cost.If the customer is willing to bear the development cost, we ignore this problem and enter the following analysis. In reality, the result of the game between the two sides does require the customer with small order to bear the cost.

second, analysis from the Angle of materials and accessories.

We are not difficult to find that compared with a T-shirt, suit shirt, jeans, a woman's underwear bra material is much more complex, it contains the main body fabric, lace, cotton cup, shoulder strap, steel ring, metal buttons, small accessories... so on. Gathering and integrating so much fabric in the first place is already a test of a factory's ability, but there are more serious problems that are often beyond the control of lingerie manufacturers.

In the face of rising prices of textile raw materials, the rapid change of the market environment, less and less fabric suppliers will store spot fabrics, most of the fabric business will only prepare the embryo they often do, until the guests decide to order the color reproduction dye.?The dyeing amount of most fabrics is about 500M. For example, a underpants generally uses about 0.15m, and the fabric of 500M can be made at least 3000 pieces, which is equivalent to placing an order of 3000 pieces of a single color without paying the service fee. For the bra, the types of materials and accessories are several times as many as the underpants, and there will be more dyeing costs. For the complicated, small quantityorder order of the bra, the cost will undoubtedly be sky-high. Some material suppliers do not even accept service fees, if the order quantity does not reach a certain level, he is not willing to produce.

In short, Economies of scale are very important in manufacturing. It is not difficult to understand that the machine needs cost once it starts. The manufacturer needs to pay the same cost to make 10000M and 1000M, which makes many small-batch orders suffer setbacks in raw material cost. The problem of scale economy of materials is not controlled or solved by a single enterprise, which concerns the whole supply chain. Therefore, in the underwear industry to try the model of small order quick return, we must face the problem of rising cost of small order.

Third, from the perspective of production process analysis

The textile industry is a labor-intensive industry, relying on a large number of manpower to accumulate output, relying on the promotion of output to gain profit.?For Sewing workers, they need to be familiar with a product. When a large order put into production, the workers may not be familiar with it at the beginning, but when they are skilled, their speed will be faster and faster. On the contrary, small batch orders may be completed before workers are skilled. Workers are constantly adapting to new products, which is also a difficult thing for them.?

In fact, Levi's proposed customized jeans for each customer in the 1990s. But the marketing manager found a problem when he went to the production factory for research. In the mass production of jeans, dozens of pieces of each size would be cut out at a time, and it was difficult to cut pieces one by one .?At present, the application of automation equipment can only be in relatively simple design and technology, and a beautiful underwear sewing technology than T - shirt, ready-made clothing, jeans more complex. This seems to return to the problem of scale economy, because " small order quick reaction " itself is the model of reverse scale economy. As manufacturers strive to achieve small order quick return model is to give customers more options.

In today's society, the trend of post-modern attention has swept across, as underwear manufacturers, we have been actively exploring how to better serve customers, improve flexible production, and strive to help customers achieve product design.