Model portfolios: a win-win for advisors and investors
Greg Kanarian, JD, CFA
Direct Indexing Strategist | Author & Speaker | Helping Drive AUM Growth & Client Success
Model is not a four-letter word. Advisors continue to embrace model portfolios as an effective way to invest client assets. Whether built in-house or by a third party, models provide clients with a consistent investment experience and streamline your business. But while some advisors are hesitant to use models, others are hesitant to reveal they use them. They shouldn’t be.
The 2023 Models Report?from the Natixis Center for Investor Insight highlights three findings related to model usage:
In short, model investors are more confident, more optimistic, and less stressed – sounds like an ideal client profile.
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But wait, am I in a model?
So what’s the problem? It turns out that 22% of individual investors working with advisors aren’t sure if they are in a model or not. A generous reading of that statistic could be that they’re invested in a model and just forgot. Or they aren’t invested in a model and just forgot. But the most likely scenario is that they’re in a model but their advisor didn’t tell them.
Hesitancy to disclose the use of models is often due to fear of how the client might react to that news. In a highly customized world where “a venti salted caramel mocha Frappuccino with four pumps of caramel, three pumps of mocha, and extra whipped cream” is not an unreasonable coffee order, clients learning they’re getting a one-size-fits-all portfolio might not sit well. This is particularly true for high-net-worth clients who expect custom solutions tailored to their unique situation, goals, and preferences.??
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What models bring to the table
But models serve an important role that benefits clients. They free up valuable time for advisors to focus on higher order items beyond asset allocation – the areas where truly personalized advice is required, such as estate and tax planning, retirement income planning, asset location, tax-efficient strategies and private investment opportunities.
In our portfolio consulting work with thousands of advisors over the past decade, we know the perception of a static set-it-and-forget-it model is off base. Increasingly, models are dynamic portfolios specifically designed to navigating the rapidly changing macroeconomic landscape. Most often (66% of the time) advisors use an in-house firm model with a tweak or two. A quarter of models in use are built by third-party asset managers. These “strategist” models are managed by some of the largest and most experienced global asset managers who thoughtfully combine investments in pursuit of superior risk-adjusted returns.
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Hidden benefits – including customization
While clients might think models are simple, impersonal portfolios designed only for the advisor’s convenience, models offer a range of investor benefits behind the scenes, including:
And models are rapidly evolving beyond the standard mutual/ETF variety to include customization. High-net-worth models now cater to clients in higher tax brackets by offering tax-efficient investment vehicles like direct-indexing SMAs. Clients in the decumulation phase of retirement benefit from income-focused models. And models incorporating alternative investments and ESG factors are readily available. In short, the expansion of the model universe results in model portfolios better aligned with investor needs.
It’s a misconception to think clients will want to opt out of being invested in a model. The opposite is true: clients invested in models are more likely to trust their advisor’s decisions. Incorporating models into your practice can be a win-win, but don’t be shy about letting your clients know it. Tell them why you’ve decided to use models – and then spend your time providing higher-level financial advice.
This material is provided for informational purposes only and should not be construed as investment advice. The views and opinions contained herein reflect the subjective judgments and assumptions of the authors only and do not necessarily reflect the views of Natixis Investment Managers, or any of its affiliates. The views and opinions are as of November 3, 2023 and may change based on market and other conditions. There can be no assurance that developments will transpire as forecasted, and actual results may vary.
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