Moburst’s Monthly Mobile Marketing Roundup - July 2024

Moburst’s Monthly Mobile Marketing Roundup - July 2024

We're back with another edition of Moburst’s Monthly Mobile Marketing Roundup!

This month, we’ll explore the latest updates on SearchGPT, Play Store’s new “Collections,” and Apple’s Vision Pro expansion, providing you with actionable insights on utilizing them for brand and app growth.

As always, make sure to visit the full blog post for detailed insights and trends.

Plus, don’t miss out on our #ASO Tip of the Month on optimizing In-App Events and leveraging video content to boost app performance below!


Mobile News

SearchGPT Explained: What it Means for Your Marketing Strategy

SearchGPT is an AI-powered search prototype developed by OpenAI, designed to enhance traditional search experiences by offering conversational, real-time responses to user queries. It draws on information from the web to deliver accurate and relevant answers, complete with clear citations and links to sources. This tool is currently in its testing phase, with plans to integrate its best features into future versions of ChatGPT.

Source: OpenAI

SearchGPT represents a major shift in how users will interact with search engines and access content online. It will have several profound effects on the industry, particularly for brands, app owners, and marketers.?

Want to learn how to adapt your ASO (App Store Optimization) and SEO (Search Engine Optimization) strategies to stay ahead? Get the expert insights on our blog.


App Store Updates

Apple Vision Pro Expands to New Markets?

Apple Vision Pro is now available in China, Hong Kong, Japan, Singapore, Australia, Canada, France, and Germany. If your app is available in these regions via App Store Connect, it will automatically be available for Vision Pro.

You can easily adjust the availability of your visionOS and compatible iPhone or iPad apps within App Store Connect. To customize your messaging for local audiences, consider localizing your product page metadata for these regions . This process includes adapting language, cultural references, and user interface elements to resonate with localized audiences.

If you want to ensure your app is fully compatible with Vision Pro, Apple offers a service to evaluate your app. Before submitting, reference this checklist to streamline the process. Apple will review your app and provide feedback, including screen captures or crash logs, to help you address any issues.

Apple Intelligence, Win-Back Offers & More

Apple’s recent WWDC24 was an action-packed event full of major announcements and updates. In case you’ve missed them, here are some of the most significant features announced:

  • Apple Intelligence: The company’s new AI-driven system integrates personalized recommendations and smarter interactions across Apple devices, helping app marketers engage users more effectively.


Source: Apple

  • Win-Back Offers: Apple has introduced numerous App Store Connect tools and features to re-engage past app subscribers with targeted incentives directly through the App Store.
  • AdAttributionKit: A significant upgrade to SKAdNetwork , AdAttributionKit (AAK) is designed to support a wider range of marketplaces and provide data-driven insights using deep links for maximized campaign performance.

Explore expert insights on these features and more in our comprehensive coverage of WWDC24.


Play Store Updates

Get Your App Noticed with Google Play’s New ‘Collections’

Google Play Store has recently introduced Collections , a new feature designed to enhance how users discover and engage with app content. Collections organize content from installed apps into categories like “Watch,” “Listen,” “Shop,” and “Social,” making it easy for users to pick up where they left off, whether it’s watching a show, listening to a podcast, or completing a purchase.


'Collections' are now available on the Play Store. Source: Android Developers Blog

For app owners, this feature can be a game-changer. Here’s why:

  • Extended App Reach & Discoverability: Collections bring your app content directly to users’ home screens, expanding its reach beyond the Play Store. By integrating with Google’s Engage SDK, you can highlight key content and promotions within the Collections interface, providing a seamless experience that keeps your users engaged. For example, a fitness app can engage users by highlighting a new set of workout routines, nutritional guides, etc.

The intuitive organization of content into categories also simplifies the discovery process, making it easier for users to find and interact with your app. This increased visibility can lead to more touchpoints, boosting in-app purchases, content consumption, and overall app usage.

Read the full insights on our blog to learn more.


?? Moburst's #ASO Tip of The Month

We're always excited to bring you the latest mobile marketing insights and strategies that drive real results from our experts at Moburst. This month, it's all about In-App Events!

Hagar Seri ??? , our Head of ASO & CRO, reveals the importance of persistence in running In-App Events. Through consistent optimization, our team increased a client's IAE performance by 280%:

Next up, our ASO Specialist, Jessica Abbadia is sharing her tips on how to utilize video content to boost event conversions by 30%:

Stay tuned for more valuable tips and strategies in our upcoming newsletters!


Ready to take your marketing strategy to the next level and stay ahead of industry trends? Look no further than Moburst!

As a leading full-service, mobile-first digital marketing agency , we specialize in helping businesses like yours grow and become category leaders.

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