Moburst's Monthly Digital Marketing Roundup - August 2024

Welcome back to our Digital Marketing Roundup!

In this edition, dive into our top marketing insights, from Google’s antitrust trial to the latest web development trends.

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Industry Insights ??

How Will Google’s Antitrust Trial Impact Brands?

Google's recent antitrust ruling , where it was found guilty of monopolistic practices in online search, could lead to significant changes in how it operates. These changes are expected to impact the digital marketing space, potentially reshaping how brands approach advertising and SEO.

Here's How to Stay Ahead:

• Ad Costs and ROI: If Google is required to adjust its advertising practices, this could lead to fluctuations in search ad costs and performance.

?? Action Item: Monitor your ad spend and ROI, but avoid making any major shifts for now. Consider exploring alternative platforms on a small scale to test their potential & prepare for adjustments down the line.

• Search Visibility: Changes in Google’s algorithms or its market dominance could affect search rankings.

?? Action Item: Regularly review and optimize your SEO strategy. Stay agile and be ready to adapt quickly if significant shifts occur to ensure your brand’s site remains visible and competitive.

• Data Privacy & Targeting: Stricter regulations on Google’s data practices could affect your brand’s ad targeting capabilities.

?? Action Item: Start strengthening your first-party data collection and management practices to position your brand to remain effective in targeting, even with potential restrictions on third-party data.

From the Moburst Blog ?

From PWAs to Voice Search, explore the web development trends that will shape the future of your brand’s online presence.

Read More Here ??

Discover how UX best practices and personalized shopping experiences can turn visitors into loyal customers in our comprehensive guide to ecommerce website development.

Read the Full Guide ??

Ready to Become a Category Leader?

Look no further than Moburst !

As a leading full-service, mobile-first digital marketing agency , we specialize in helping businesses like yours experience hypergrowth. Contact us for a free consultation.

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