Moburst's Monthly Digital Roundup - April 2024

Welcome to the first edition of our Digital Marketing Digest!

Each month, we'll share industry trends, expert insights, and guides to keep you ahead of the curve.

In this edition, discover ways to leverage Reddit for SEO, get ready for Google's Search Generative Experience (SGE), and learn how to comply with the latest EU User Consent Policies.

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Industry Insights ??

Can Reddit Boost Your SEO Strategy?

Google's recent algorithm updates are increasing the visibility of Reddit discussions in search results—even for sensitive YMYL (Your Money or Your Life) queries. This shift can open up potential SEO opportunities for brands.

Here are our recommendations:

• Community Engagement: Participate in relevant Reddit discussions to enhance your brand’s visibility and credibility.
• Create Strategic Presence: Consider starting or joining subreddits that align with your industry to tap into community-driven search benefits.
• Monitor Impact: Keep an eye on how your brand is discussed on Reddit. Use these insights to inform content strategies and reputation management.

As always, we’ll continue to monitor these updates and keep you up-to-date on the latest news.

From the Moburst Blog ?

Google’s Search Generative Experience (SGE) is about to redefine SEO and content creation as we know it.

So why should brands care? According to a study, AI-generated responses in Google’s Search Generative Experience (SGE) don’t match any links from the top 10 Google organic search results 93.8% of the time.?

Our Head of SEO, Hofit Mallachy , is diving into how Google’s SGE works, its impact on SEO, strategies for adaptation, and expert tips on how to prepare for the future of SEO.

?? Read the full article here.

As the Digital Markets Act (DMA) takes full effect, aligning with Google’s updated EU User Consent Policy becomes crucial for global businesses, apps, websites and more.

Google’s new regulations require businesses and advertisers to acquire explicit user consent for data processing and personalized advertising, impacting any brand interacting with EU residents.

Our Head of Media Integrations & Data Analysis, Nadav Pesti , is guiding you through the essential steps for integrating consent management practices that comply with the new EU regulations, ensuring your marketing strategies remain both effective and lawful.

?? Read the full article here.

Ready to take your digital marketing strategy to the next level? Look no further than Moburst!

As a leading full-service, mobile-first digital marketing agency, we specialize in helping businesses like yours grow and become category leaders.

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