Moburst's Monthly Digital Marketing Roundup - September 2024

Welcome back to our Digital Marketing Roundup!

In this edition, we explore Google’s latest Core Update, the power of UGC for SEO, and many more marketing insights to help elevate your brand. Plus, don’t miss our exciting announcement!

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Industry Insights ??

Google’s August 2024 Core Update

Google’s recent core update has fully rolled out, prioritizing high-quality, user-first content over SEO-heavy tactics.

So far, it has led to mixed results. 44% of brands report drops in rankings or traffic, 27% report improvements, and 29% saw no change.

Key Takeaways for Brands

• E-E-A-T (Experience, Expertise, Authority, Trust): To rank well, focus on demonstrating credibility through expert-driven, well-researched, and user-aligned content.

?? Action Item: Conduct a content audit to identify thin content or outdated pages. Ensure your content is backed by credible sources to build trust with users and achieve better rankings.

• User-Generated Content: As we've discussed in recent months, authentic UGC content is now gaining a lot of traction on the SERPs.

?? Action Item: Participate in user-generated conversations related to your industry—either on your own platforms or on UGC-driven sites like Reddit or Quora—to boost your brand’s visibility and content.

• Technical SEO: Performance metrics like load speed, interactivity, and mobile optimization continue to be crucial for rankings.

?? Action Item: Monitor and improve Core Web Vitals to enhance user experience and keep your site competitive.

Final Note: Though the update has officially rolled out—we are still noticing a lot of volatility on the SERPs. As these changes settle, remember to be patient, and focus on long-term content improvements.

From the Moburst Blog ?

Looking to unlock your site’s full potential? Check out our guide for finding the best web development company for your brand.

Read More ??

Influencer Marketing and User-Generated Content (UGC) have emerged as indispensable strategies within digital marketing over the past decade. Discover the benefits and challenges of each strategy, and how they can boost your brand's success.

Read the Full Guide ??

Moburst Featured on "Worlds Greatest!" on Bloomberg TV

We’re thrilled to announce our upcoming feature on the "World’s Greatest!" show on 彭博资讯 TV—where we reveal the strategies that helped brands like Google, Samsung, and Uber achieve hypergrowth.

?? Tune in to episode #373 on Saturday, September 21, 2024, at 2 PM EST on Bloomberg TV—or stream the full episode afterward on the "World’s Greatest!" website.

Ready to Become a Category Leader?

Look no further than Moburst!

As an award-winning, full-service, mobile-first digital marketing agency, we specialize in helping businesses like yours experience hypergrowth. Contact us for a free consultation.

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