Moburst's Monthly Digital Marketing Roundup - February 2025
Welcome back to our Digital Marketing Digest!
This month, we’re diving into how AI-driven SERPs are reshaping CTRs, discussing emerging AI trends for 2025, and sharing exciting updates from the Moburst team. Let’s jump right in.
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Industry Insights ??
Google’s AI Overviews Spark CTR Shifts
A new Seer Interactive study?(10,000 top-ranking keywords) shows both organic and paid CTR have taken a major hit— unless your brand appears in Google’s AI Overviews.
This shift confirms that search behaviors are shifting at lightning speed.
What to Do Next
?? Earn an Overview: If you’re not vying for that prime real estate, you could be missing out on a CTR surge. Make your content concise, high-quality, and authoritative.
?? Track Your Data: Every brand, vertical, and query set behaves differently. Check your Google Ads and Search Console stats to see exactly where your clicks are growing—or shrinking.
?? Refine, Then Refine Again: Continue adjusting SEO and PPC (think: optimized keywords, metadata, landing pages) to secure visibility in AI-driven SERPs.
?? The Bottom Line: At Moburst, we view these changes as opportunities for growth. Brands that adapt swiftly—and aim for those AI Overviews—will be best positioned to capture valuable clicks.
From Our Blog ?
Our VP of Strategy at Moburst, Mike Kresch , explores how new AI platforms are poised to transform everything from content to user engagement. Explore the emerging tactics your brand needs to adopt now to stay ahead.
Company News ??
Ready to Become a Category Leader?
Look no further than Moburst!
As an award-winning, full-service, mobile-first digital marketing agency, we specialize in helping businesses like yours achieve hypergrowth. Contact us for a free consultation.
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