The Mobility Centre stands out from the crowd with STV advertising

Elizabeth Watson, Director of The Mobility Centre, increases footfall into her showroom through powerful STV advertising.??

At STV, we work with businesses to understand their industry and to help deliver effective marketing, that is bespoke to their needs. When we met Elizabeth at The Mobility Centre, an independently run retailer offering mobility and rehabilitation products to the public via their showroom in East Kilbride, she wanted to raise The Mobility Centre’s brand awareness in the West of Scotland and capture the vibrant personality of her business.?

STV account manager, Ronnie Shearer, has been working closely with Elizabeth to really understand who she wants to target, and what objectives she wants to achieve. Together they collaborated with STV Creative to create an STV advert that would capture the attention of The Mobility Centre’s target audience.? ?

It was important to Elizabeth to introduce something different and exciting into The Mobility Centre’s marketing. That’s where STV advertising comes in.?

Kickstarting the campaign ?

STV Creative were brilliant, and in a short space of time the advert was ready to go live on STV.? Elizabeth was delighted at how quick and easy the process of creating her advert was thanks to the creative team and Ronnie working efficiently together to deliver exactly what she was looking for:?

'The results we got from STV started with the creative side, getting a great advert out and feedback from our customers very quickly. They took the brief, they ran with it, and they came up with something different and exciting.' – Elizabeth Watson, Director of The Mobility Centre.

Check out their final advert below.

Seeing the results? ?

The response received from the advert was phenomenal. The humorous concept and emotive music really captured the attention of The Mobility Centre’s audience, with more and more customers visiting the showroom and referencing STV as the way they heard about the brand and their products.?? ?

“We’ve had fantastic feedback on the advert, and we’ve had customers come in and reference the advert to us. It’s certainly chimed the right note with our customers.” – Elizabeth Watson, Director of The Mobility Centre. ?

Due to the successful results of the marketing and the advert being a massive hit with Scots, Elizabeth continues to work with us, recently creating two new sequel adverts. Both of these continue the brilliant, recognisable concept from the first. Check out the sequel adverts here and here. ?

Hear more from Elizabeth on her fantastic STV journey, and the results her adverts are achieving:

STV Growth Fund membership

We really believe great marketing can accelerate growth for businesses. The Mobility Centre joined us as a member of our STV Growth Fund, which played a vital role in making TV advertising more accessible and affordable for them:??

“The STV Growth Fund makes a huge difference, and any help towards that initial step really gives you the confidence to see that it works and move forward with it.” – Elizabeth Watson, Director of The Mobility Centre. ?

Whether you’re looking to drive customers to your showroom like Elizabeth or increase traffic to your website, we are here to help you achieve your business objectives and more through STV, Scotland’s most watched commercial channel. ?

Interested in advertising your business across STV? Drop us an email at [email protected] or visit stvgrowthfund.tv to find out more about the support available.

Source:? BARB Jan-Dec 2021