Mobile WorkShop - Tenets of Navigation for Mobile

The weekend is for thinking long and hard about what you're building, so instead of a Monday thought-starter we at Kaszek Ventures want to give you something to think about for the weekend ahead.

For the first series, we're really excited to be sharing our Mobile Workshop over the next few weeks. We'll be publishing one section at a time on upcoming Fridays and then the big appendix at the end. We hope you can gain from it (and admire the featured companies!) and ask us any questions that come up. This is #2, you can find links to previous articles below

So onto the Workshop:

1. Pre-Product
2. Tenets of Navigation for Mobile
3. Tenets of Mobile Experience
4. Mobile Site Specifics
5. Baby Steps Toward App Success
6. Growth
7. Churn
8. The Future
9. Thoughts on All the Apps Featured!

This is one of my favorite sections of the workshop because I absolutely love thinking about architecture and how things are will work together. I think its really important to explain why Navigation comes before experience. We like to think of design as something that comes in building blocks and pieces, based around a design system. With that mentality, you need to think about how and where a user will be using your product.

Clearly my Portuguese needs some work!

At the end of every section is a collection of exercises. The "Learn" and "Do" should take 15 minutes. The "One Word" and "One Sentence" another 15 minutes. And finally the "One Page" and "Challenge" should be take an extended effort, maybe a quarter or more.

I will say the one thing that's not here that I love is watching people navigate on mobile. Pick a favorite coffee shop on a nice busy intersection like Av. Paulist in Sao Paulo or Libertador in Buenos Aires and pick a nice seat in a corner window. Watch how the people sitting at the high tables vs. waiting in line vs. those in comfy lines use their phones.

Then look out the window and watch how a person uses a phone while walking vs. waiting at the light. And finally my favorite, when crossing a street watch how they either put the phone away or hold it much tighter than ever before, because if you're going to get hit by a car, you're going to hold onto your phone!