Mobile WorkShop - Tenets of Mobile Experience

Don't worry, we haven't forgotten about you, the next section just needed a facelift to update for the times! So let's dive into a nice Saturday morning section of the mobile playbook.

As always, we hope you spend your week working hard, but when you're taking a breath on the weekend, think a little harder about the big picture. To help you along, here is section 3 of the Kaszek Mobile Playbook, the tenets of Mobile Experience.

The Workshop outline:

1. Pre-Product
2. Tenets of Navigation for Mobile
3. Tenets of Mobile Experience
4. Mobile Site Specifics
5. Baby Steps Toward App Success
6. Growth
7. Churn
8. The Future
9. Thoughts on All the Apps Featured!

And just so you can see what the image is supposed to be:

A few smaller notes:

At the end of every section is a collection of exercises. The "Learn" and "Do" should take 15 minutes. The "One Word" and "One Sentence" another 15 minutes. And finally the "One Page" and "Challenge" should be take an extended effort, maybe a quarter or more.