Mobile Marketing Weekly Read #8 9/4/24

?? The Trade Desk’s Big Move into Smart TV OS

The Trade Desk is set to launch its own Smart TV operating system, aiming to revolutionize TV ad targeting with enhanced data insights and improved ad efficiency. With connected TVs becoming a dominant platform, this move positions The Trade Desk to compete directly with big players like Roku and Amazon Fire TV. Their proprietary OS could open up new, more precise targeting capabilities for advertisers, especially as the demand for connected TV ads continues to rise.

Read more: The Trade Desk Prepares for Smart TV OS Launch

?? Free Giveaways Still Magic for User Acquisition

Tim Sweeney of Epic Games recently highlighted that game giveaways are still a powerful strategy for user acquisition. While the approach isn’t new, it remains highly effective, offering a low-friction way to bring in new players and build loyalty. This tactic allows brands to engage audiences, often sparking word-of-mouth marketing and long-term retention.

Learn why: Epic Games on the Power of Giveaways

?? User Acquisition Needs More than Just Tech

Relying solely on technology isn't enough to supercharge customer acquisition. Brands must focus on the human touch, building emotional connections through storytelling, empathy, and a deeper understanding of consumer needs. This article dives into why combining these elements with tech can deliver far greater success.

Explore more: Why Brands Need More Than Tech for Customer Acquisition

?? How AI Search Will Change Marketing

The integration of AI into search engines is reshaping the way marketers need to approach search strategies. AI-driven search will be more intuitive, personalized, and less dependent on keywords, making it essential for marketers to adapt their SEO tactics to remain competitive. Get ready to face an era where the algorithms prioritize user intent and experience.

Find out how: AI Search and the Future of Marketing

?? Maximize Your Reels Ad with Meta’s Latest Marketing Tips

Meta has released a new guide filled with tips to help brands make the most of their Reels content on Instagram and Facebook. With the popularity of short-form video rising, the guide focuses on creative storytelling, editing tricks, and leveraging Reels ads to boost engagement and reach.

Check out the guide: Meta’s Reels Marketing Tips

?? Upcoming Industry Events

In-Person Event in San Francisco: Join industry leaders at the App Growth Summit SF 2024 for networking, workshops, and the latest strategies in app growth. This is a key event for professionals looking to stay ahead in mobile marketing.

• ?? San Francisco
• ?? January 25, 2024
• Event Details & Registration

Webinars:

1. TikTok One Creator Marketplace Training Get an insider's guide to using TikTok's Creator Marketplace to amplify your campaigns and connect with the right influencers for maximum impact.

• ?? September 15, 2024
• Register Here

2. Mobile Ad Gamification with AppLovin Explore how gamification can drive better engagement and conversions in mobile ads in this upcoming webinar hosted by AppLovin.

• ?? September 20, 2024
• Register Here