Mobile Marketing Weekly Read #29 (2/28/25)
Hagop Hagopian
Reinventing App Marketing with AI Agents | Founder & CEO, Appvertiser | Driving growth with Autonomous Agents & Data AI | Ex-Growth Marketing Leader at Zynga
?? TikTok Organic API for Boosting Your Ads
TikTok created this API for marketers to leverage organic content to drive impactful paid media initiatives.
Explore the API documentation: Read more
?? Choosing the Right UA Financing Partner b
When scaling your app, picking the right user acquisition financing partner can make or break your growth strategy. This guide covers key factors like risk assessment, funding terms, and how different UA financing models impact cash flow and scaling potential.
?? Why Keyword Research Still Matters for ASO
Keyword research remains crucial for ASI. This article highlights why understanding search behavior and optimizing your app’s metadata can significantly boost visibility and downloads.
?? Meta & Sensor Tower Published Creative Trend in Puzzle Games
Learn more about the trends if you in gaming: Read here
?? Mobile Gaming Sees Revenue Growth for the First Time Since 2021
Sensor Tower’s latest report highlights a positive shift in the mobile gaming industry. With innovative monetization models and new content strategies, gaming revenue is on the rise again. Could this signal a new era for mobile gaming?
Get the full report: Read here
?? 50% Trial-to-Paid Conversions?
Marcus Burke discusses a powerful approach to increasing trial-to-paid conversion rates by optimizing user acquisition—not just fixing product features. If you’re struggling with conversions, this is a must-read.
?? AI Section: What’s New?
???? Sweden’s Lovable Secures $16M for AI App-Building Platform
Lovable, an AI-powered app development startup, just raised $16M following spectacular growth. This platform aims to simplify app creation for businesses, signaling a shift toward AI-driven development solutions.
?? Integrating AI Agents into Your Business
NFX explores the challenges of onboarding AI agents into workflows. Key takeaways include the need for accountability, contextual understanding, and improved coordination between AI and human teams.
???? AI Talent Market: What You Need to Know
Pear VC breaks down the current AI hiring landscape, sharing strategies for attracting top AI professionals and navigating the evolving job market.
?? Explore insights: Read here
?? Upcoming Industry Events
?? App Growth Summit NYC ?? March 6, 2025 | ??? New York City T
?? Event details & tickets: Sign up here
?? CTV Connect 2025 ?? March 12-13, 2025 | ??? New York City
?? Learn more: Register now
??Webinar by Appier : Scaling Success with Data: How 10xTravel Optimizes Customer Journeys ?? March 11, 2025 | ??? Online Webinar
?? Reserve your spot: Sign up here
Cracking Meta Ads funnels for apps. Subscriptions to profits. Read my tactics here.
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