Mobile Marketing Weekly Read #25 (1/30/25)
Hagop Hagopian
Reinventing App Marketing with AI Agents | Founder & CEO, Appvertiser | Driving growth with Autonomous Agents & Data AI | Ex-Growth Marketing Leader at Zynga
?? Trending: DeepSeek AI Hits #1 on the US Play Store!
?? DeepSeek R1, an open-source LLM, just skyrocketed to the top of the U.S. Play Store rankings. ?? Read More
?? ASO Best Practices for 2025 by AppTweak
?? A fresh look at app store optimization strategies to boost rankings and conversions. ?? Read More
?? Key Takeaways:
? Keyword optimization is still king, but AI-driven metadata updates are the future.
? Visuals matter! High-quality A/B tested screenshots & videos improve CVR.
? Ratings & reviews heavily impact rankings—engage with your users!
?? App Uninstall Benchmarks: Where Does Your App Stand? by AppsFlyer
?? Latest uninstall data shows retention trends across industries. ?? Read More
?? Biggest Insights:
? Gaming & finance apps see the highest uninstall rates.
?? Re-engagement strategies, like push notifications & retargeting, reduce churn.
?? Loyalty programs & personalized messaging help keep users around.
?? The Digital Ad-tastrophe: Are Ad-Blockers Taking Over?
?? New report dives into how ad-blocking is reshaping mobile marketing. ?? Read More
?? What You Need to Know:
领英推荐
?? Push Notifications That Actually Work by CleverTap
?? How to craft notifications that engage users. ?? Read More
?? Winning Strategies: ?? Personalization = higher open rates ?? Urgency & exclusivity boost engagement ?? Behavior-based triggers outperform generic blasts
?? Google Play Introduces Verified Badge for VPN Apps
?? Google Play is cracking down on sketchy VPN apps with a new verification process. ?? Read More
?? Industry Insights: Q1 Mobile Trends Report by Singular
?? Get the latest data on app marketing trends & performance benchmarks. ?? Read More
?? Appvertiser Spotlight
?? DeepSeek R1: The Most Powerful Open-Source LLM Yet
DeepSeek R1 proves to be powerful. What does this mean for the industry? ?? Read More
?? Google Ads’ Latest AI Feature: Auto-Apply Recommendations
Google Ads is making it easier to auto-optimize campaigns. Should you use it? ?? Read More
??? Podcasts Worth Listening To
?? Web2App to lower your CPA hosted by John Koetsier ?? Listen Here
?? Measurement Myth Host by Mobile Dev Memo Eric Seufert ?? Listen on Spotify
Co-Founder at Frontmatter | We Help High-Growth Tech Companies Automate Creative Production With One Platform For Every Creative Need | Scaled Brands like Motive & Netradyne With World Class Creative Systems
4 周Very informative indeed, keep this coming!