Mobile Marketing Weekly Read #13 (10/11/24)

Mobile Marketing Weekly Read #13 (10/11/24)

?? Unlocking Performance with TikTok's Smart Performance+ Solution

TikTok has introduced its?Smart Performance+, a new AI-driven advertising solution, which I believe is similar to Google's UAC and Meta's Advandtage+. You can start buying ads with this setting.

Read more about TikTok's Smart Performance+


?? Boost Discoverability with TikTok Search Ads

TikTok is ready to compete with Google for search ads. With this new feature, you can buy ads in Tiktok's search tab.

Explore TikTok's Search Ads Campaign


?? Phiture’s ASO Monthly: New App Store Requirements & Updates

The latest ASO Monthly from Phiture breaks down some new hacks and features on ASO.

Get the full ASO Monthly insights here


?? Sponsored Snaps & Promoted Places: What You Need to Know

These new ad formats offer brands unique opportunities to engage users through interactive content or location-based targeting.

Read about Snapchat’s new ad opportunities


??? Upcoming Industry Events

In-Person Events

?? Reality Games’ Monopoly World Unveiling Event in SF

This one is for you if you are in the mobile gaming and advertising space! Join Reality Games as they unveil Monopoly World, bringing together partners and investors for an exciting summit.

When: October 17, 2024

Where: San Francisco, CA

Get Free tickets for the Monopoly World unveiling event

?? In-Person Event: GamesForum SF

When: October 22-23, 2024

Where: San Francisco, CA

What: Join top leaders in mobile gaming to discuss trends, strategies, and innovations driving the industry forward.

Register for GamesForum SF


Webinars

?? Webinar: Ad Monetization Myths in Non-Gaming Apps

When: October 22, 2024 |

What: Dive deep into the world of ad monetization for non-gaming apps. Presented by experts at Liftoff Mobile .

Sign up for the webinar here

?? TikTok Search Ads Webinar: Exploring TikTok Search Ads Campaign

When: October 16, 2024

What: Gain insights into TikTok's search ads experience and learn how to leverage the Search Ads Campaign to drive growth.

Enroll in the TikTok Ads Webinar

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