Mobile Marketing Weekly Read #10 9/18/24

?? InMobi’s $100M Play to Lead in AI-Driven Expansion

InMobi just landed a massive $100 million investment to supercharge its AI capabilities in its ad tech to fuel user acquisitions. With this new funding, expect InMobi to ramp up its tech game, roll out innovative solutions, and make some strategic buys to solidify its place in the ad tech space.

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?? How AI is Shaping Mobile Measurement and Attribution

AI is transforming how marketers measure and attribute mobile performance. This piece dives into the evolving role of AI in the mobile space, highlighting how it’s enhancing accuracy, refining targeting, and helping brands make smarter, data-driven decisions in today’s privacy-conscious world.

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?? Turn Downloads into Loyalty: Insights from Appvertiser’s Growth Expert Harut Amirkhanyan & Adikteev

In this educational video, Harut, General Manager and Director of Growth Marketing at Appvertiser, dives deep into scaling apps beyond just downloads. He shares his personal journey in the app industry, highlights the biggest challenges companies face when trying to grow, and explains why focusing on retention is key to long-term success. Learn how to optimize user retention, tackle privacy challenges, and blend acquisition with engagement for sustainable growth. If you’re looking to turn your app downloads into loyal users, this video is a must-watch.

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?? TikTok Ads 101: A Must-Read for App Marketers by Lucas Moscon & RevenueCat

If TikTok isn’t on your radar for app marketing, it should be. This guide walks you through everything you need to know about running successful TikTok ads, from creative strategies to audience targeting. Whether you’re looking to boost installs or drive engagement, this is your go-to playbook.

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?? Gaming Industry Insights: Key Highlights from H1 2024 by Sensor Tower

Sensor Tower’s H1 2024 Gaming Spotlight Report is here, packed with all the latest trends shaping the mobile gaming world. From the top-grossing games to rising genres, this report is a must-read for anyone looking to keep their finger on the pulse of the gaming industry.

See the Full Report

?? Roku Ads Manager is Live! Here’s What You Need to Know

Roku Ads Manager is officially live! This self-serve platform makes it easier than ever for brands of all sizes to tap into Roku’s massive audience. Whether you’re new to Connected TV advertising or looking to refine your strategy, Roku Ads Manager offers flexible tools to help you create targeted campaigns that resonate.

?? Read the Announcement

??? Big News from Vibe.co Coming Soon!

Heads up—Vibe.co has something big in store next month! Stay ahead of the game by registering for their upcoming announcement evet, where they’ll reveal their latest innovations in connected TV advertising.

Register Here

?? Upcoming Events

In-Person Event:

SF App Marketing Dinner by Appvertiser , Adjust & Vibe.co :

September 26, 2024, at 6 PM

Connect with fellow app growth enthusiasts in SF for a relaxed evening of networking, drinks, food, and insightful conversations. It’s the perfect chance to catch up with industry peers in a casual setting. Bring a friend and join us!

?? RSVP Here

Webinars:

State of Gaming App Marketing by AppsFlyer:

September 30, 2024

Dive into the latest trends in mobile gaming with AppsFlyer’s latest report. This webinar will cover insights that can help you level up your gaming marketing strategy.

?? Sign Up Now

Designing Apps That Resonate with Users by Liftoff Mobile :

October 9, 2024

Get inside tips from Liftoff experts on how to create apps that truly connect with your users. Learn what it takes to build engaging apps that keep people coming back.

?? Register for the Webinar