Mobile Marketing Read #12 (10/2/24)
Hagop Hagopian
Reinventing App Marketing with AI Agents | Founder & CEO, Appvertiser | Driving growth with Autonomous Agents & Data AI | Ex-Growth Marketing Leader at Zynga
?? Appvertiser Chat MiniSeries: AdAttributionKit with Divya from Super.com: What's Coming Next?
In this video, Divya Ramaswamy from Super.com and myself give us a sneak peek into what’s next for AdAttributionKit. She shares exciting updates on new features, creative support, and tips on how to stay ahead in today’s fast-changing digital world. If you want some practical insights into how AdAttributionKit can help you, this is definitely a must watch!
?? AI Apps Revenue Set to Skyrocket in 2024
The AI app ecosystem is on track for a massive revenue boost, projected to reach $16.6 billion by 2024. With AI technology advancing rapidly, apps across health, finance, and more are riding this wave of innovation.
?? Quorum Secures $2 Million in Seed Funding
Quorum, a new player in digital privacy and advertising, just secured $2 million in seed funding. With this new investment, the company plans to enhance its programmatic advertising platform focused on privacy-compliant user data.
?? CTV Holiday Trends for 2024: What You Need to Know
As we head into the holiday season, connected TV (CTV) advertising is expected to play a huge role. According to tvScientific , brands are projected to significantly increase ad spend on CTV to tap into festive consumer behavior.
?? Lyft Expands its Media Ad Network with Enhanced Measurement Tools
Lyft is doubling down on its media ad network by adding advanced measurement capabilities. Lyft aims to provide advertisers with more accurate tools for tracking campaign performance, ultimately delivering better ROAS insights.
?? Billups Launches Attention Measurement for Out-of-Home Ads
领英推荐
billups is bringing innovation to the digital out-of-home (DOOH) advertising world with the launch of its new attention measurement tool. Their solution allows brands to measure real-time consumer attention, providing deeper insights into how out-of-home ads, such as billboard ads, perform.
?? What are Commerce, Financial, and Retail Media and why you should know the difference as Advertiser?
This insightful article from eMarketer breaks down how each of these sectors operates, the opportunities they offer, and how marketers can leverage them to run their ad. If you’re looking to test these new channels, this is a must-read to get going.
?? Upcoming Industry Events
?? In-Person Events
G2E - Real Money Gaming Conference in Vegas ?? October 7-10, 2024 | ?? Las Vegas, NV Get a firsthand look at the latest innovations in real-money gaming, and network with industry leaders from around the globe.
Meet us there! DM me and let's Chat!
Advertising Week in NYC ?? October 7-10, 2024 | ?? New York City, NY A week full of insights and trends in the advertising world, bringing together top marketers, brands, and thought leaders to shape the future of the industry.
?? On-Demand Webinar
AI in Ad Production: Save Hours from Your Production Time | Hosted by AppLovin Explore the latest trends in AI-powered ad production and learn how to streamline your creative processes and save hours in your development process.