Mobile marketing part-2

* SMS Marketing:- SMS stands for 'Short Message Service' which is a small text message sent to our phones. This marketing channel is widely used to pass on important information by the government and business houses. The same thing in hospitality industry OTA channels and revenue team used. It’s easy for company to communicate with their guest new discounts, special offers, new launches etc. to their customer through SMS.

* Increase revenue by Mobile App.

We can do various things to monetize app:?

1.??Pay to use?- Ask users to pay to use your app. However, this would reduce the number of downloads.

2.??Pay to Upgrade?- Basic app is free but for additional features the user has to pay.

3.??Advertising?- Run advertisements in app.?

4.??Sell?- The guest can buy best offer rates.

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* Top Cost-effective Mobile Marketing

You don’t have to spend money on text-message marketing or building an app. If you’re already using email marketing, you’re already investing in mobile marketing. As noted above, the key is to send mobile-friendly communications to your readers. Next, invest time in the mobile search. Claim your listing on search apps and websites. Finally, enlist your readers to do mobile marketing for you. Encourage them to use their phones at your business or events to take photos, write reviews, and share with their networks.

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* The Future Mobile Marketing Trends

1.??Increasing Mobile Apps -?Mobile apps are increasing at a very fast pace as most of them want their customers to stay connected with them all the time. Mobile app helps to engage the guests. It also helps to generate traffic and increase revenue. We can see a growing trend as more and more businesses opting for their mobile app.

2.??Increasing Messaging Apps -?Messaging apps help us stay connected. Messaging apps such as Whatsapp are more private than Facebook. It is a connection medium and most of the businesses soon will use these apps to stay connected with their guests.

3.??Focus on location-based marketing -?Location-based marketing will focus more on location than on brand. This kind of marketing is more targeted and it adds a more personal touch. It is also timed well. Hence we can expect to see a lot of focus on this kind of marketing.?

4.??Increasing mobile video market –?You can see so many videos on Facebook and Google. You will see an increase in the mobile video market in near future as the audience is attracted to it.

5.??Google Accelerated Mobile Pages -?In order to improve the user experience marketers will use Google Accelerated Mobile pages. This will help the brands to stay ahead of their competitors in the mobile search.

6.??Social Media -?Whatsapp, Snapchat, linkdin and Instagram -These are the platforms that are specific to use for mobile only. You can see an increase in these types of platforms in near future.

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* Improve your mobile content marketing strategy

If you already know how to write engaging mobile content, it’s time to learn the tricks to improve the overall content marketing strategy. There is no use in writing the most engaging copy for your company if this message won’t reach an adequate audience. The below tricks will be useful while thinking through the next steps of marketing campaigns.?.

* Good Content for Mobile Marketing

While preparing content on the mobile phone you should remember that a mobile is a small compact device with a small screen.

1. Readable?- Your content on the phone must be easily readable. It should be clear.

2. Catchy headlines?- Keep your headline short to fit into the small screen. The attention span of readers on mobile is really short so it is very easy to loose them.

3. Short Paragraphs?- It is not possible to read long text paragraphs on phone. Keep your paragraphs short and crisp.?

* Make use of localized content?:- According to Google study, 40% of all mobile searches have local intent, and 73% of mobile searches trigger additional actions. Therefore, localized content is such?a?value in creating a good mobile marketing strategy.?Localized content is a type of content you create?to target?local customers.?People who?use their mobile devices to search online?are?more likely to respond to localized content. Any platform?that?targets?a?group?of people who share a similar interest is important when creating localized content.?

The mobile content marketing that focuses on localization includes:??

• Topic update – configure Google Alerts to know which topics are trending in a specific region and use Google Analytics to get location from visitors; then you can select regional topics for regional visitors and create personalized content,??
• Local keywords – add such keywords to the content, to meta properties, and as ALT tags; that’s guaranteed visibility,?
• Google map optimization – its API allows integration; you can create and integrate positive content into the map listing.?

*?Geo-targeting :-Geo-targeting is a way of targeting its customers based on their location.?You can send app messages based on their relevant country, state or street. Geo Targeting refers to?the practice of targeting visitors online with localized or location-appropriate content based on a visitor's geographic location. Geo Targeting is often deployed by online business for offsite digital marketing purposes, or in order to provide a more relevant onsite experience for each visitor.

Next article soon (Online marketing)…?Google marketing, Social Media marketing, mail marketing and content marketing)..soon