???? Mobile Insights from AdTech Tokyo: Seizing the APAC Opportunity! ??

Last week, YouAppi had the privilege of attending AdTech Tokyo 2023 to learn about the latest mobile and digital advertising trends in the APAC region. Thank you to the organizers and our incredible partners who made it a memorable event!

?? APAC's Mobile Surge: While at AdTech Tokyo, we couldn't ignore the mobile expansion in the APAC region. Recent data from data.ai highlights tremendous growth and opportunities:

?? Regional Mobile Trends:

• Consumers in APAC are now spending more than five hours each day in mobile apps.
• Indonesia leads the way with over six hours of daily mobile usage.
• Thailand (5.7 hours) and India (5.2 hours) closely follow suit.
• Japan and China have seen the fastest growth in mobile usage with daily time spent in apps growing 12% and 13% over the last 2 years.
• Mobile game publishers in Asia dominated the top 10 global breakout rankings – including three new top games launched in China and Japan and one in South Korea.

?? A World of Opportunities: For brands eyeing expansion into APAC and beyond, it’s vital to compliment user acquisition with mobile retargeting campaigns to create a marketing funnel that keeps new and existing customers coming back.

?? Q4 Expansion: Q4 is expected to be more expansive than previously thought, making it a prime time for businesses to invest in mobile advertising channels to meet their year end revenue goals.

As APAC mobile usage continues to soar, investing in this dynamic landscape is a valuable opportunity all brands should explore. ????

Stay tuned for more mobile marketing insights and opportunities from YouAppi's Mobile Monday!?

#MobileMarketing #APACOpportunity #AdTechTokyo #DigitalAdvertising #MobileGrowth