Mobile Growth: Latest Insights

Mobile Growth: Latest Insights

Some great takeaways from yesterday′s App Promotion Summit #APSlondon

My selection (not in that particular order though)

1. Snapchat Ads are taking off and offering a more competitive and complete product than in the early days. A much-needed alternative to the #app marketing mix landscape.




2. Improvements in the LTV and ROI forecast tools as showed by AppAgent





3. Great insights on search popularity for iOS from the AppTweak team





4. More reassurance in the “less is more” model with some successful #growth cases showcase (e.g. beelinguapp)





#mobile #AppStoreOptimization #ASO #AppMarketing #app

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