Mobile Growth, Click Fraud Persistence, Malformed CTV Bundle IDs: Pixalate Reports

Pixalate recently released three reports offering insights into various aspects of global open #programmatic advertising.?

TLDR:

1. Mobile app open #programmatic ad spend keeps growing, hitting $6.5 billion globally in Q3 2024
2. Click fraud persists: 23% on desktop web, 11% for #mobile apps
3. Troubles in #CTV: Malformed & Fraudulent Bundle IDs eat up $174 million in Q3 2024

? Mobile Growth: Ad Spend:

• The mobile ad market continues to expand in Q3, reaching an estimated $6.5 billion in ad spend in Q3. In this quarter, video games remain the top spending category within IAB’s categorization.?

? Click Fraud Persistence:

• Despite growth in the mobile app market, click fraud remains rampant in the advertising supply chain. Pixalate’s latest report reveals a click fraud rate of 11% for mobile apps and 23% for desktop, underscoring the need for ongoing monitoring and prevention.

? Malformed CTV Bundle IDs:

• New research from the Pixalate team identifying an ongoing issue with fraudulent CTV ad spend. Estimates reveal that $174 million in open #programmatic ad spend in Q3 2024 was lost to malformed, unidentified, or fraudulent Bundle IDs

These reports highlight a complex picture of the current open #programmatic landscape. While the #adtech market experiences growth in mobile, CTV sees lost revenue across top platforms (Roku, Apple TV, Amazon Fire TV, and Samsung Smart TV).

Please follow us on LinkedIn or subscribe to our newsletter at pixalate.com for further insights and the latest reports on open #programmatic advertising trends.?

? Pixalate contributors: Jalal Nasir, Amit Shetty, Alba Del Villar Olano, PhD, Melwin James Poovakottu, Patrick McClure, Ezequiel Donovan Nina Talcott @kenneth