Mobile Gaming Market Research
Introduction:
The mobile gaming market has grown from $40 billion in 2008 to $140 billion in 2022. It is expected that the total number of smartphone gamers will also increase from 2.2 billion in 2016 to 3.6 billion in 2025. The rising trend of mobile game apps was boosted by the introduction of Android and iOS platforms, which had more than 900 mobile games introduced in 2021 alone.
A Background to Mobile Games Market Research.
The world is going mobile. The opportunities for growth in the global gaming industry are enormous. The Mobile Gaming Market is expected to grow at a compound annual growth rate of 12.5% during the forecast period, 2022-2027. COVID-19 has impacted how the world does business; however, the impact on the gaming industry has been positive because it's one of those industries that rely on hands-on experience in response to pandemics. During challenging times, mobile games have given people a way to get some relief and provide some entertainment and connection with others--something we all needed. The mobile gaming business has grown due to the emergence of android games. Platforms like Netflix, Facebook, and Instagram are now featuring android games before iOS to leverage compelling games to improve their advertising tactics. In November 2021, Netflix started rolling out its video games to Android users where subscribers have the option of playing five different games on the app including "Stranger Things: 1984," "Stranger Things 3: The Game", "Shooting Hoops", "Card Blast", and "Teeter Up."
Market research methodology
There are several ways to conduct market research for mobile gaming. One popular method is to use online surveys. This can be done through many platforms, such as SurveyMonkey or Google Forms.
Another common method is to use focus groups. This involves bringing together a small group of people and asking them questions about their gaming habits. This can be done in person or online.
Other methods of market research include interviews, questionnaires, and observation.
Findings and analysis
There are a number of key findings and insights that can be gleaned from mobile gaming market research. Firstly, it is clear that the mobile gaming market is growing at an exponential rate. In 2019, the global mobile gaming market was worth an estimated $106.4 billion, and this is expected to rise to $196 billion by the end of 2022. This rapid growth is being driven by a number of factors, including the increasing popularity of smartphones and tablets, the rising disposable incomes of consumers in developed markets, and the increasing availability of high-speed mobile internet connections.
Free to Play Games
One of the most important insights from mobile gaming market research is the fact that free-to-play another key finding from mobile gaming market research is that the Asia Pacific is by far the largest regional market for mobile gaming. The Asia Pacific accounted for 59% of global mobile gaming revenues. This is due to a number of factors, including the large populations now dominate the market. In 2022, free-to-play games accounted for 78% of all mobile gaming revenues. This is a significant increase from just a few years ago when free-to-play games only made up 50% of total revenues.
What can we draw from the above stats and findings?
From the mobile gaming market research we conducted, it is clear that the mobile gaming industry is booming and shows no signs of slowing down anytime soon. With new technologies emerging all the time, there are constantly new ways for gamers to get their fix. Whether it's playing on a smartphone, tablet, or even a dedicated portable gaming device, there are more options than ever before. This is good news for both gamers and game developers alike, as there will always be a demand for new and innovative games. We can't wait to see what the future of mobile gaming holds!