Mobile First: Why mobile apps are the future of the property market? Part 2.

In part one of this article, we looked at the key trends in the digitalization of the real estate market and discussed why mobile technology is becoming increasingly important to realtors and their clients. We established that mobile apps are no longer just an add-on to basic work tools, but a necessity for those who want to stay competitive in today's environment. In Part 2, we'll delve into the specific benefits of using mobile apps for real estate agents and their clients, as well as review the key features. Ready to learn how mobile technology can take your business to the next level? Then let's get on with it!

1. New marketing and promotional opportunities:

Mobile apps open up new opportunities for marketing and promoting estate agency services.

• Push notifications are an effective way to inform clients about new offers, open houses and other events.
• From the Mobile App, properties can be sent for posting on social media, making it easy for realtors to share information about properties and attract new clients.

2. Building a sustainable partner network

• Ease of partner retention: speed of joining the partner programme and readiness of all materials to be sent to clients
• Motivation to sell to partners: ease of work, as soon as a partnership agreement is established - partners work from your agency's catalogue, in a personalised way.
• Multilingual and multi-currency: ease of work is ensured by the possibility to offer objects in 22 languages and all currencies of the world.
• Long-term and mutually beneficial relationships: forming strong and long-term partnerships based on mutual benefit and trust.
• Expanding the range of services: Partner network allows agencies to offer clients comprehensive solutions that include not only buying or selling property, but also rentals

3. Competitive advantage:

In a highly competitive market, property agencies that use mobile apps gain a significant advantage over those who continue to operate in the old-fashioned way.

• Asign of modernity and innovation: A mobile app signals to clients that your agency is keeping up with the times and using cutting-edge technology. This increases the agency's credibility and appeal in the eyes of modern clients who are used to the convenience and speed of mobile solutions.
• Increased agent efficiency: Mobile apps automate many routine tasks, freeing up agents' time for more important work - communicating with clients and closing deals.

• High level of service: Mobile applications allow you to provide a more personalized and convenient service to your clients. Instant access to information, the ability to contact an agent at any time, online previews of properties, push notifications of new offers - all this creates a positive customer experience and sets you apart from your competitors.
• Customer centricity: Customers appreciate personalized approach and convenience. The mobile app allows them to feel comfortable managing the property search process on their own, at their own pace and at a time that suits them. Private and convenient handling through the mobile app builds trust and fosters long-term relationships with clients.
• Partner-centric: A mobile app can be an effective platform for engaging with partners. By giving partners access to your audience and app tools, you can expand your service offerings (e.g. mortgage, insurance, renovation), increase cross-selling and strengthen partnerships. Joint marketing campaigns, special offers for partners' clients, referral system - all this becomes available thanks to the mobile app.
• Broader audience reach: A mobile app helps you reach a wider audience, including the younger generation who actively use mobile devices to search for information and make decisions.
• Effective marketing tool: A mobile app is also aneffective marketing tool. Push notifications, personalized offers, and social media integration all help to attract new customers and retain existing ones.

Conclusion:

‘Mobile First is not just a trend, but a new reality of the property market. Mobile apps are becoming an indispensable tool for agencies that want to stay competitive, attract new clients and increase their revenue.

The property market is changing rapidly and those who fail to adapt to new technologies risk being left behind. Mobile apps are no longer just a competitive advantage, but a necessity for any modern estate agency. They allow you to work more efficiently, attract more clients, provide better service and increase your profits. Imagine being able to manage all your properties, communicate with clients, conduct virtual tours and close deals right from your smartphone. While your competitors are still wasting time and resources on outdated practices, you can harness the power of mobile technology to achieve your business goals today. Don't miss the opportunity to take your business to the next level - explore the available mobile solutions for the property market and choose the one that best suits your needs. Invest in your future and become a leader in the property market.