?? "Mobile-First or Bust!" - Google's 7-Year Mission Completed. Is Your Site Up to Par?

After a 7-year journey, Google has fully implemented mobile-first indexing. As the digital landscape shifted towards mobile usage, Google adapted by prioritizing mobile content interpretation.

?? Key Takeaways:

• In 2016, Google began indexing sites from a mobile viewpoint.
• Ensure your site is optimized for mobile-first indexing.

?? Quick Mobile Optimization Checklist:

1. Switch user agent to "Googlebot Smartphone" in Screaming Frog.
2. Compare mobile vs. desktop site crawls.
3. Check for content discrepancies between mobile and desktop versions.
4. Maintain consistent internal linking on mobile.
5. Optimize content readability on mobile: use clear headings, bullet points, and a mobile-responsive design.
6. Study top-performing competitors' mobile experiences.

Google notes only a handful of sites aren't mobile-friendly and will use the legacy Googlebot for them. However, most sites should now align with mobile-first indexing.