Mobile is evolving! 10 Reasons you cannot afford to miss the 'Mobile Resolutions' webinar

This time last year, SmartFocus and Forrester Research, Inc. held a webinar on contextualization, focusing on the importance of having a contextual marketing strategy across all industries.  Following our most popular webinar to date, Forrester and SmartFocus are back with a bang in 2016!

The new, exciting webinar taking place on 28th January is focused on ‘Mobile New Year’s Resolutions’, and reveals everything you need to know in order to get your mobile marketing strategy in shape for 2016.

Ahead of the webinar, we’ve picked the best 10 reasons why you need to attend:  

1. It will help you get ahead of your competitors in 2016:

If there’s one thing marketers hope for, it’s to be one step ahead of their competitors at all times. When it comes to mobile marketing, this webinar will help you achieve just that. Mobile is the 2016 battleground for marketers, with every brand vying for their customers’ attention, which, let’s face it, is short-lived and can be fickle. By discovering which types of messaging capture and engage customers the most on mobile, you will be sure to win their attention over your competitors.

2. Discover what your customers now expect on mobile:

Mobile is evolving quickly, and so are the expectations of the consumer.  Whether browsing or transacting on mobile, customers not only want a seamless experience, but require quick loading times, contextually relevant offers and more. Discover the most important mobile expectations and how you can be the one to deliver them. 

3. Learn what exactly is a ‘mobile moment’ and how they happen:

Everyone talks about mobile and micro moments, but what exactly does this mean? A ‘mobile moment’ is more than just a buzzword, and your customers are experiencing them multiple times every day. Only once you discover what really makes a mobile moment can you understand how to use them within your marketing strategy.

4. Uncover what does and DOESN’T work for marketers in mobile marketing:

Many marketers fall at the first hurdle when trying to implement a successful mobile marketing strategy, and discover not all approaches work for them. Learn from past experiences to determine which approach is right for YOU, as we reveal why so many marketers continue to use manual processes that just don’t deliver.

5. Discover how you can start sending real-time personalized customer mobile moments: 

Real-time, personalized customer moments are the future of digital marketing, but that doesn’t mean they can’t be implemented today. We cover why this real-time element is essential for any mobile marketing campaign, and how you can implement it sooner than you think.

6. It will help you determine whether your current marketing automation system is actually good enough for your customers in 2016: 

People have suggested the most dangerous phrase in business is “but we’ve always done it that way…”, and when it comes to marketing automation I have to agree. Many brands stay with the same marketing automation company for years without realizing what other vendors out there offer and what functionality is readily available to them. This webinar will discuss the importance of an automation system to maintain continuous, relevant and contextual engagements and help you evaluate whether your current vendor is able to deliver everything a happy customer requires.

7. Discover which industry leads the way with the most mobile moments daily:

Whichever industry you work in, I guarantee mobile either plays a pivotal role or is an emerging force. However, our stats on mobile usage broken down by industry sector may just surprise you!

8. Gain insight into which mobile factors affect mCommerce the most:

80% of the world's population will own a smartphone by 2020, and mCommerce is getting bigger and bigger therefore mobile simply cannot be ignored. Discover which factors affect the growth of mCommerce the most, and what you can do to tackle these conversion-blocking factors.

9. Discover what marketers are finding most challenging on mobile: 

There are many challenges on the path to mobile marketing nirvana, and with the constant availability of new apps at customers’ fingertips, many organizations are struggling. Are you in the same boat as many other marketers when it comes to mobile’s biggest challenges? By discovering what these biggest challenges are, you won’t be caught off guard.

10. And finally, gain insights from the experts: 

Take the opportunity to gain advice and insight from two leading industry experts within the field of mobile marketing - Julie Ask, VP Principal Analyst from Forrester Research, Inc. and Jess Stephens, CMO of SmartFocus. Their invaluable insight will guide you to mobile marketing success in 2016 and beyond.