Mobile eCommerce Apps: The Future of Shopping
Welcome to the Mowico newsletter!
In this issue, we cover the importance of mobile eCommerce apps, the advantages of push notifications, and how to create a successful mobile eCommerce app.
We hope you enjoy this edition!
mCommerce: Shaping the Future of Shopping
Mobile eCommerce apps have swiftly become crucial for businesses of all sizes. Recent studies reveal that 60% of consumers prefer mobile shopping apps over mobile sites. There are several reasons why mobile eCommerce apps are so popular, including:
Unparalleled Convenience: Allow shoppers to effortlessly browse and purchase products on the go, irrespective of location or time constraints.
Personalised Shopping Experience: Tailor shopping journey to suit each user's preferences, fostering deeper engagement and satisfaction.
Enhanced Security: Offer a higher level of security than traditional websites, ensuring the protection of user data thanks to advanced features like two-factor authentication.
Discover more in our blog post here .
Why Your eCommerce Business Needs a Mobile App
If you operate an eCommerce business, developing a mobile app is an imperative step that can yield substantial benefits. Here are some of the advantages of having a mobile app for your eCommerce venture:
Expanded Reach: There are more than 6 billion smartphone users worldwide, and they spend over 100 billion hours on retail apps. That’s why a mobile app empowers you to tap into a broader customer base by catering to smartphone and tablet users, enabling you to capture their attention and drive conversions.
Increased ROI: When considering this potential globally, having an eCommerce app drives higher ROI by expanding the business's reach to a global audience and unlocking new sales opportunities & revenue streams. With Mowico App Builder, developing a mobile app costs around ten times less than with a team of developers.
Boosted Sales Potential: 31% of consumers prefer to shop in-app to in-store shopping. With a mobile app, you can provide these potential customers with a seamless shopping experience, leading to increased sales as users find it easier to browse and purchase products.
Enhanced Customer Loyalty: Offering a mobile app allows you to cultivate customer loyalty by providing a convenient and personalised shopping journey that keeps users coming back for more.
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Discover more in our blog post here .
Unlocking The True Potential of Push Notifications
Push notifications present an incredible opportunity to keep users engaged with your mobile app. When used effectively, push notifications can boost app opens, drive sales, and boost customer retention while reducing marketing costs.
Some of the advantages of push notifications include:
Timely and Relevant Information: Directly deliver timely and personalised updates to users, keeping them informed about new products, promotions, and other important information.
Product and Service Promotion: Promote new products or services, enticing users to explore and make purchases, thereby driving sales and revenue.
Abandoned Cart Reminders: Remind users about their abandoned carts, encouraging them to return and complete their purchase, ultimately minimising lost sales.
Customer Support: Provide excellent customer support by delivering important updates, order status notifications, and responding promptly to customer queries.
Discover more in our blog post here .
Key Takeaways
Having a mobile eCommerce app drives sales with three times conversion rates. With this in mind, mobile eCommerce apps are a cornerstone of success for any eCommerce business. Failing to embrace this trend means missing out on incredible opportunities to reach more customers, boost sales, and cultivate unwavering customer loyalty.
Mowico offers a free trial so that you can try out our services before you commit. This is a great way to see if Mowico is the right fit for your business. Try Mowico for free today and see for yourself how Mowico can help you create a successful mobile eCommerce app.
Happy selling!
The Mowico Team