Mobile Digest Monthly №42 – January Edition

Welcome back to Mobile Digest Monthly – we're starting 2025 with a fresh and exciting edition! ??? In this issue, we dive into reflections on the past year in app and game marketing and share bold predictions for what’s ahead.

Pour yourself a cup of your favorite coffee and enjoy the first Digest of the new year! ?

?? Key Updates on TikTok Ban: What You Need to Know

?? TikTok warns of looming shutdown as Supreme Court weighs sell-or-ban law?

Discussions about the ongoing legal battle over TikTok's potential ban in the U.S. due to national security concerns.

?? What would happen to TikTok on my phone if the app is banned?

Exploring the potential effect of a TikTok ban in the United States. Insights for readers concerned about the future of the platform and the broader consequences for app users and the tech industry.

?? As TikTok faces a US shutdown, here are some alternative apps to check out

Alternatives to TikTok in light of potential ban.

?? TikTok users flock to Chinese app RedNote as US ban looms

Discussing the migration of American TikTok users to the Chinese app Xiaohongshu, known as RedNote, amid concerns over a potential TikTok ban

?? Consumer & Mobile App Market Trends

?? App downloads decline 2.3% in 2024, but consumer spending grows to $127B

In 2024, global consumer spending in mobile apps and games reached $127 billion across the App Store and Google Play, up 15.7% from the prior year.

?? Temu Tops App Store Downloads in 2024

Temu, a Chinese-owned e-commerce app known for significant discounts, became the most downloaded iPhone app in 2024, surpassing platforms like TikTok and ChatGPT. Its popularity highlights consumers' growing obsession with deals.

?? The Consumer App market surpassed Mobile Gaming

Analytics exploring the rapid growth of the consumer app market, which now exceeds $100 billion annually.

?? Sensor Tower: State of Mobile Finance Apps 2024

This report offers a comprehensive analysis of the 2024 mobile financial services app market. It examines download trends, spotlights high-growth segments within financial services categories, and highlights top-performing apps.

?? Mobile Gaming Insights

?? The top mobile games in soft launch right now

63 top mobile games in soft launch: EA Sports FC Empires, Garena Free City, Disney Solitaire, Sonic Rumble, and more.

?? The top new mobile game releases of 2024

Highlights of the dominance of Asian developers in the mobile gaming industry, with the year’s top 10 new mobile games collectively earned over $3 billion.

?? The most downloaded mobile games of 2024

Analysis of the games with the largest number of installs over 2024.

?? The top-grossing mobile games of 2024

Analysis of the highest revenue-generating mobile titles of the year.?

The article highlights the top-grossing games, key trends, and success stories of 2024.

?? OGQ: Crypto gambling and crash games could become growth drivers for iGaming companies

Exploring iGaming sector results for the fourth quarter of 2024, with a particular focus on Western European countries.?

?? App Marketing and Growth Strategies

?? The best growth advice of 2024

Reflection by Kyle Poyar, author and co-founder of Growth Unhinged, a media outlet about fastest growing startups. Kyle compiled 24 useful tactics from leading companies shared throughout 2024, focusing on strategies used by rapidly growing B2B startups. B2B startups.?

?? AppsFlyer: Top 5 app marketing data trends of 2024 and predictions for 2025

Reflection on the key data trends in app marketing for 2025:

• In 2024, global mobile app ad spend increased by 5%, reaching $65 billion, with non-gaming apps growing by 8% while gaming apps declined by 7%.

• The finance app sector led with a 61% growth, followed by travel apps (20%).

• Casual gaming ads grew by 3%, while mid-core and casino games saw declines of 21% and 12%.

• Global installs reached 140 billion, with 53 billion remarketing conversions.

?? GamesIndustry.biz: The Year in Numbers 2024

Annual infographic summarizing key statistics of the global gaming industry. It covers the total market value, boxed vs. digital revenues, top mobile games, publishers, and countries, as well as the best-selling games in major regions like the UK, US, and Japan.

?? Top 10 Google Ads mistakes to avoid in 2025

Highlights of the common mistakes from 2024 and practical tips to help advertisers optimize their campaigns in the year ahead.

Have a great day and a super fruitful rest of the week! ??

And if you have a digital project that needs fresh revenue streams, just drop us a line!