Mobile Digest Monthly №41 – November Edition
Welcome to ???????????? ???????????? ?????????????? №41 – your hub for the latest app marketing insights! This edition is filled with industry highlights, including AdQuantum’s spot as a finalist in the 2024 App Growth Awards for our collaboration with GoMining ??
We’ve also included insights on tackling creative fatigue in mobile games, detailed reports on web-to-app funnels, Apple’s latest developments and updates, fresh data from Sensor Tower and AppsFlyer, and much more. Jump into this content-packed Digest, enjoy ??
?? AdQuantum has been selected as a finalist for the 2024 App Growth Awards in the Finance App Campaign category! This nomination highlights our work with GoMining , where together, we drove significant app growth ??
Join us at the awards ceremony on December 5th at the Hotel Adlon in Berlin! ?
In the new guest post on Pocket Gamer.biz , AdQuantum’s head of user acquisition, Anton Kuzmin breaks down why you may be experiencing creative fatigue and what steps can be taken to prevent it.
Learn What web-to-app funnels are, How to launch a web-to-app funnel, The real costs behind web-to-app funnels, Web-to-app benchmarks, and much more!
?? Apple News:
Apple has always been very coy about featuring, and it has always strongly cautioned devs not to depend on featuring support. But what Apple is effectively saying is: “you should spend more on UA”. What other form of mobile game marketing is there?
As Apple continues to expand its influence in the gaming sector, the tech giant is reportedly working on a new app, specifically designed for gamers. According to 9to5Mac, this app will combine features from both the App Store and Game Center, offering a unique space exclusively for gaming content. This new platform is set to enhance the gaming experience for iOS users, creating an all-in-one hub where players can access, manage, and discover new games.
?? Sensor Tower Insights:
This report covers global trends in AI app downloads and revenue, market distribution, top AI apps' performance, and showcases case studies like ChatGPT's success.
US Digital Ad Spend Reached $117 Billion over the Past 12 Months.
This report will analyze the download and revenue trends of mobile games in Southeast Asia in recent years, the changes in downloads and revenue of mobile games in different countries and categories, as well as the top download and revenue charts, and introduce how Honor of Kings achieved success in the overseas markets through case analysis.
?? AppsFlyer Insights:
To help marketers enjoy the fruits of a recovering economy, the 17th AppsFlyer Performance Index, which has been ranking the best media sources in mobile advertising since 2015, ranked 90 media sources by analyzing 13.5 billion non-organic installs of 35,000 apps during the first half of 2024.
This guide has explored the critical aspects of first-party data for marketers, covering six key areas: Understanding first-party data, The growing importance of first-party data, Collecting first-party data, Keeping first-party data clean and actionable, Using first-party data internally, and Using first-party data externally.
Understand noise in Privacy Sandbox Attribution reports – use this simulator to visualize report variations with noise based on your measurement needs.
Google says AI Overviews has led to a boost in Google Search engagement, especially among people aged 18 to 24 — a key demographic for the company.
45.4% of all revenue earned came from subscription apps. And the share is rising. Compared to May, August's number is 1.4% higher, which means the scale will tip towards subscriptions before the end of the year. Right now, of the top five top-grossing apps and games in the US App Store, only two utilize subscriptions, and three use in-app purchases. Yet subscription apps generate nearly half of all revenue. The top 5 are just a tiny glimpse, but an important one.
SuperPlay released its multiplayer social dice game Dice Dreams back in 2019; however, 2024 has been the game's best year to date.
New research highlights increased openness to balancing free content access with data-driven advertising, alongside a continued need for greater privacy protection and transparency.
Gain data-backed insights on user acquisition, in-app purchases, and in-app advertising trends in the 2024 Growth and Monetization Report.
UA and marketing expert Matej Lan?ari? shares some best practices and top tips.
Tenjin has partnered with Clever Ads Solutions (CAS) to provide exclusive benchmark data to assist publishers. The report includes market share data for ad monetization channels and countries, based on a sample from Tenjin, as well as the average eCPM benchmark with a breakdown per country and format, based on data from CAS.AI .
Mobile marketing and advertising, freemium monetization strategy, and marketing science – an insightful podcast with Thomas Petit on Mobile Dev Memo.
Have a great day and a super fruitful rest of the week! ??
And if you have a digital project that needs fresh revenue streams, just drop us a line !