Mobile Digest Monthly №40 – September Edition
Welcome to Mobile Digest Monthly №40 – your go-to source for the latest trends and insights in the app marketing field. This month, we’ve collected updates on top traffic sources like TikTok, Snapchat, and Reddit, along with the most insightful industry trend reports for the first half of 2024. ??? So, grab your pumpkin spice latte and enjoy this fresh issue of the Digest!
?? A list of the top useful resources with the latest trends in Performance Marketing and User Acquisition for mobile games and apps ?
Find the most insightful industry newsletters, LinkedIn authors, reports, Slack groups, and more.??
?? Reddit News:
Recent data from Comscore Mobile Metrix reveals that Reddit is one of the few platforms experiencing a significant uptick in user interaction, bucking the trend of stagnation or decline seen across other major social networks.
Using AI, the library automatically collects ads that perform well. The AI also shows what exactly made each ad successful.
In a recent communication to the Snap Inc. team, CEO Evan Spiegel highlighted the company's significant milestones and introduced new strategies to bolster its advertising business. As Snapchat marks its 13th year, the company is not only reflecting on past achievements but also setting the stage for future growth, particularly in the realm of digital advertising.?
?? TikTok News:?
TikTok has introduced the TikTok Search Ads Campaign, a keyword-based solution that allows brands to appear in the platform’s search results. This feature is designed to tap into users' high-intent search behaviors, creating opportunities for advertisers to reach consumers as they actively search for content or products.?
The battle for the short-form video crown is still ongoing, with TikTok, Instagram and YouTube all battling for eyeballs.?
TikTok has surpassed $15 billion in worldwide consumer spend, based on Sensor Tower Store Intelligence estimates.
Everything you would possibly need to know to unlock growth for your subscription app using TikTok Ads.
The company is reverting to a seat-based subscription model, but will be increasing the price of Unity Pro and Unity Enterprise in January 2025.
Discover how to optimize your resources and maximize your return on investment with the Unity Grow data in this report. Whether you’re looking to allocate your budget more effectively, increase repeat IAP transactions, or engage users through thoughtful ad monetization, you’ll find valuable insights to help you achieve your goals and boost your bottom line.
?? Apple News:?
Apple Inc. has been warned by the European Union to open up its highly guarded iPhone and iPad operating systems to rival technologies, or eventually risk significant fines under its flagship digital antitrust rules.
领英推荐
People in the European Union are now allowed to access alternative app stores thanks to the Digital Markets Act (DMA), a new regulation designed to foster increased competition in the app ecosystem. Above, you can find a list of some of the alternative app stores iPhone users in the EU can try today.
?? Apple introduces major updates to browser choice, default apps, and deletable features for EU users ?
In an ongoing effort to comply with the European Union’s Digital Markets Act (DMA), Apple is making significant adjustments to its iOS and iPadOS platforms. The tech giant unveiled a set of changes, including revamped browser choice screens and expanded default app settings, which are expected to roll out with version 18 of its mobile software later this year.
In a move that could enhance user convenience, the Google Play Store is currently experimenting with an increased limit for simultaneous app downloads. The new testing phase, observed by GSMArena, introduces the possibility of downloading or updating up to four app/games concurrently. This marks a notable upgrade from the previously established limit of three.
Meta will nab a far bigger share of US digital ad spend (21.3%) than YouTube (5.6%) or Netflix (0.3%) this year, despite accounting for a nearly equal share of US time spent with digital, according to our June 2024 forecast.
What changed in the app advertising ecosystem in the last three months? We analyzed trillions of ad impressions, billions of clicks, and app installs to share the latest trends and help you optimize your growth strategy accordingly.
Global consumer spend in apps (excluding mobile games) saw huge growth in Q2 2024 – nearly 22% year-over-year. See how the rise of AI on mobile has contributed to this thriving mobile economy.
?? AppLovin Insights:?
AppLovin developed this report to show why there has never been a more crucial time for consumer mobile and direct-to-consumer brands to meet audiences where they are — in their mobile apps. We’ll also share the framework for starting and scaling in-app advertising within a brand’s marketing mix.
The principles of gamification — so effectively employed by apps like Duolingo, Fitbit, and Snapchat — can go beyond the app and extend into playable ads that attract and convert users with remarkable efficiency – see how.
In the world of mobile apps, marketers face fierce competition for user acquisition in almost every vertical. To compound that pressure, the UA strategies that worked yesterday may not be effective today. Still, some apps seem to have it figured out, climbing and staying at the top of the charts, thanks to innovative user acquisition (UA) strategies.
In this casual market report, AppMagic aims to explore the genres that successfully secured new players and radically improved their monetization strategies despite the challenges posed by the post-IDFA world and the post-pandemic decline.
The United States Dominates Games Media Buying. As a key driver in the global mobile gaming economy, this report uncovers: The US ranks #1 in app advertisers globally; The US ranks #2 spot in ad impressions volume; Video Ads reign supreme as the top ad format in the US; A surge in Playable Ads, growing to 13% from 1% since H1 2023; Sports games make a significant leap in ad impressions, while Puzzle games hold the top rank.
Here is the list of apps that have been launched in the last 90 days and have at least $5k MRR.?
Have a great day and a super fruitful rest of the week! ??
And if you have a digital project that needs fresh revenue streams, just drop us a line !