Mobile Digest Monthly №37
It's a new month, which means it's time for our fresh Mobile Digest! Dive into essential resources and updates, including mastering web-to-web user acquisition with our exclusive guide, exploring the latest news, and staying ahead with the latest trends in the mobile app and game industry.
??Get our comprehensive WEB-TO-WEB USER ACQUISITION GUIDE for subscription-based apps 2024 made in collaboration with Union Apps!
Inside, you'll discover invaluable insights on:
?? Mastering A/B tests for landing pages
?? Overcoming hurdles in web-to-web campaigns
?? Crafting captivating personalized quizzes
?? Developing irresistible paywalls
And much more!
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?? AdQuantum and AdQuantum Design have been shortlisted for the Global Agency Awards
AdQuantum is in the running for the Campaign Effectiveness Award, while AdQuantum Design is vying for the Creative/Design Agency of the Year category ???
?? Meet AdQuantum at Adapty Conf in Warsaw on June 13
Catch up with our very own Nadia Bogdanova and Dajana Velikanov at the conference to chat about the future of user acquisition and creative strategy!?
TikTok’s uncertain future in the U.S. could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app’s ad business.
Payments company hires Uber’s former head of advertising to run a new ad division.
Some fresh data and statistics collected by Business of Apps on SKAN. Read on to find out more.
?? AppMagic –?Top mobile games of May worldwide:
Appmagic estimates for May show another month at the top for Supercent's Pizza Ready, with Solo Leveling: Arise and Squad Busters bursting into the top ten.
领英推荐
According to Appmagic estimates, the big winners this month are Tencent's DNF Mobile and Netmarble's Solo Leveling: Arise.
?? Meta news:
Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature for Instagram called “Peek” that would allow users to post authentic pictures that can only be viewed once.
Meta announced that Facebook is witnessing its highest engagement from young adults in three years, a significant milestone for a platform often perceived as dominated by older generations. In a bold move to reframe its image, Facebook revealed for the first time that over 40 million adults aged 18 to 29 in the U.S. and Canada are now daily users.
?? Apple news:?
Apple is hoping to make WWDC 2024 memorable as it finally spells out its generative AI plans.
The biggest shake-up for Messages in the iPhone’s history is expected to be unveiled at next week's Worldwide Developers Conference.
The App Store Transparency Report provides data about how Apple operates the App Store in all 175 countries and regions where it’s available. Here you’ll find information about their efforts to help keep the App Store a safe and trusted place for users to find apps they love. This report covers data from 2023.?
Download Adjust & AppLovin’s Mobile App Trends 2024 edition now for exclusive, actionable data, expert insights on AI and personalization, and the keys to supercharged app growth.
Noticed anything different on YouTube lately? Over the past few months, a limited number of users in select markets have been testing a new feature called Playables — a collection of free games you can play directly on the platform. You’ll soon start to see them on your YouTube app. More than 75 games are now available to play directly on YouTube.
From economic fluctuations to shifts in consumer behavior and technological advancements, the gaming landscape is evolving in ways that demand keen insight and strategic foresight. Amidst this backdrop, three compelling trends have emerged, each signaling a pivotal moment in the industry's narrative.
In April, U.S. President Joe Biden signed a bill into law that will ban TikTok if its China-based parent company, ByteDance, doesn’t divest from the platform within 270 days of the bill’s signing. Polygon spoke to Philomena Schwab, a co-founder of Stray Fawn Studio, about how TikTok impacted the development of the team’s game, The Wandering Village. If TikTok went away, Stray Fawn Studio would not just be losing its account but also its direct line to the consumers of games themselves.
Have a great day and a super fruitful rest of the week! ??
And in case you have a mobile app that needs fresh revenue streams, you know who to talk to!