Mobile Digest Monthly №35
The 35th edition of Mobile Digest Monthly is here! We've meticulously curated all the essential news, reports, and insights with one simple mission – to ensure you never suffer from the dreaded Fear Of Missing Out.
Are you looking to elevate your user acquisition strategies and access top-performing ad creatives? Don't miss the chance to chat with our BizDev, Antonina Belova, and discover exciting collaboration opportunities!
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A successful ad campaign is important for spreading the word about your new game and enticing users to play. However, advertising is becoming ever trickier space to navigate as standing out in the crowd becomes increasingly difficult. In addition, the associated costs mean that ads need to serve their purpose or result in a poor investment and a flop game.
The regulation is expected to enter into force at the end of the legislature in May, after passing final checks and receiving endorsement from the European Council.
What can trillions of ad impressions, billions of clicks, and billions of installs tell you about the mobile ad ecosystem? For one, it can showcase which ad networks and platforms are capturing the most spend. For another, it can highlight those which are creating the most conversions, resulting in the highest ROAS, and fueling the fastest growth. That’s what the Singular ROI Index is all about.
?? Sensor Tower news:?
Sensor Tower said its platforms will remain as standalone offerings "with no additional consumer-focused changes" following the acquisition, and its leadership team will remain the same and will manage both companies.
The year 2023 marked a period of notable transformation within the industry, characterized by shifts in market dynamics, the evolution of live operations practices, the emergence of new game genres, significant workforce reductions, challenges in user acquisition, and innovative IP collaborations. This report thoroughly investigates and interprets the data behind these developments, articulating a clear view of the state of mobile gaming during a year of considerable change.
The hybridcasual mobile gaming scene continued to thrive in 2023 and generated over $1.4bn and reached over 5m downloads. Titles like Race Master 3D - Car Racing and Survivor!.io continue to perform well, while newcomers such as My Perfect Hotel and Legend of Slime make their mark. These games have become a staple of mobile entertainment across the globe, reflecting trends, preferences, and the dynamic nature of the mobile gaming industry.
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You can find deeper dives into the biggest events and updates from the mobile game world in February 2024, by the link above.
Mobile app trends 2024 deep-dives into actionable Adjust data, benchmarks, and insights, coupled with analysis and expertise from AppLovin. As always, this report provides marketers and developers with the information needed to make tactical decisions and build a strategy that outpaces the competition.
SocialPeta sorted out the top 20 global mobile games by advertising. In addition to the overall rankings for mobile game advertising across all genres, it also has introduced new rankings for popular sub-genres such as Simulation Games, Casual Games, and Strategy Games, hoping to assist more people in the mobile game industry who are trying to understand the changing trends of the global mobile market.
This first edition of Mistplay’s Mobile Gaming Spender Report provides fresh insights for you to get a comprehensive understanding of the modern mobile game spender across cohorts, geographies, and genre-based personas, to better inform your monetization strategy in the year ahead.
The awards include best-in-class global and regional categories: Gaming, Streaming, Sports, Finance, Shopping, Entertainment, Health & Fitness, and more –?check it out.?
TikTok has published a new guide to app marketing on the platform, with new insights from measurement and analytics provider Adjust which underline how to create effective app promotions.
Apple is to be dragged through the courts once again on antitrust charges, this time by the US Justice Department.
A recent study by the Interactive Advertising Bureau (IAB) sheds light on the growing significance of game advertising, positioning it among the top three investment growth areas alongside digital video.
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Have a great day and a super fruitful week! ??
And in case you have a mobile app that needs fresh revenue streams, you know who to talk to!