Mobile Digest Monthly №32

Hot off the digital press! ??Jump into the latest Mobile Digest Weekly #32 for a whirlwind tour of the mobile industry's hottest topics. From Apple's meticulous approach to iOS 18 to groundbreaking insights on mobile app monetization, this edition is brimming with must-reads. Get the scoop on Google's latest policies, Meta's Q3 earnings, and why Samsung is a Google Play revenue powerhouse. Keep reading!

??Apple news:

??Apple Is Taking Extra Care With ‘Ambitious’ iOS 18 Update

Apple’s recent software development delay underscores the need to get ambitious 2024 updates right.?

??Apple unveils App Store Award winners, the best apps and games of 2023

??iPhone App Sideloading Coming to Users in the EU in First Half of 2024

iPhone users in the EU next year will be able to download apps hosted outside of Apple's official App Store to comply with European regulations, according to Bloomberg's Mark Gurman.

??Google news:

??Google Play’s best apps and games of 2023

??Google pays Apple a 36% cut of search ad revenue through Safari

Google provides Apple with a 36% share of the search advertising revenue generated through Safari.

??Google implements stricter app testing requirements for new Android developers

In a recent announcement, Google revealed its upcoming policy changes for new Android developers with personal Play Console accounts to conduct thorough app testing with a minimum of 20 individuals for at least a two-week period before the app’s publication.

??Meta news:?

??Meta Earnings Presentation Q3 2023

??Meta, subscriptions, and the EU’s Privacy Gordian Knot

??Analytical piece on Mobile Dev Memo: Meta Q3 2023 earnings: 24% advertising revenue growth, 7% engagement increase

While 24% growth in advertising revenue is of course impressive, it is measured against a fairly easy comparison quarter, Q3 2022, which was near the company’s nadir in terms of revenue declines following the rollout of ATT. It was also the quarter in which Mark Zuckerberg infamously stated in the earnings call that, “those who are patient and invest with us will end up being rewarded.”

??AppsFlyer news:

??Performance Index 16

Ranking the best media sources in mobile app advertising since 2015 to help marketers navigate a rapidly-changing reality.?

??SSOT: A one-stop shop for bridging iOS data gaps

??Singular: Top ad networks 2023 by growth (so far!)

??data.ai news:?

??Mobile App Monetization – report by data.ai x Google

Getting insight into best practices and how top performers in your genre are scaling and maximizing their revenue will be key to informing your strategy.

??Retailer's Guide: Strategies to Master Retail on Mobile

Gain insights into the state of retail to effectively optimize your app strategy and expand your market share.?

??Sensor Tower news:

??Top Advertisers Flee X (Twitter) Amidst Continued Controversy

Notable brands such as Apple, IBM, Disney, and Sony have pulled their advertising on X (Twitter) in the wake of recent controversial comments made by Elon Musk in addition to the discovery that their advertisements were apparently placed alongside flagrant, offensive content.

??37 Chinese app publishers among top 100 and $1.91 billion in revenue

China’s leading mobile publishers contributed a 38.7% share of the global revenue for the month of October. That’s according to the latest data from Sensor Tower.?

??83% of launched mobile games face the three-year challenge?

A Digiday+ Research survey of over 400 brand and retailer professionals reveals TikTok's increasing significance in marketing, especially during the holiday season.

??Why mobile game developers need to lean into Q5 marketing … right now

Despite the drop in ad costs, the number of consumers still shopping and reduced competition, Q5 remains an untapped opportunity.

??TikTok enhances mobile measurement framework for app advertisers

TikTok is enhancing its ad measurement capabilities with the introduction of the “Engaged View-Through Attribution” (EVTA) metric. This new measurement will focus on conversions that occur after a user views an ad for at least six seconds without clicking and later converts within seven days.

??Reddit for Business: The Gaming Advertising Handbook

Learn to take advantage of the whole gaming funnel on the one platform gamers know best.

??Register for SKANATHON by Singular taking place on 5-6 December?

Your two-day crash course with the industry’s top thought leaders on iOS marketing.? Hear how other companies have successfully navigated and scaled growth with SKAN. Get your notebook ready so you can hit the ground running in 2024.

??Matej Lancaric: 11 tips for killer User Acquisition ops

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Have a great day and a super fruitful rest of the week! ??

And in case you have a mobile app that needs fresh revenue streams, you know who to talk to!