Mobile Digest Monthly №26
Happy Monday! It's that exciting time of the month again when we curate a handful of the most vital mobile news. And this time, we've got an impressive lineup of Apple and Google news to share with you. So, without further ado, let's dive right in and make sure you're fully up-to-date with the latest developments! ??
??Apple:??
Tech giants Apple and Google announced on Tuesday that they have joined forces to fight unwanted tracking of users through location-tracking devices like AirTags.
WWDC23 program unveiled, showcasing an exciting slate of online events for Apple developers around the globe to experience.
Tech giant Apple on Tuesday announced the finalists for the 2023 Apple Design Awards which ‘’honor excellence in innovation, ingenuity, and technical achievement in app and game design’’. The winners will be revealed during the upcoming WWDC 2023 event that will take place from June 5 to June 9.
An independent study found resilience in small developers, whose growth outpaces large developers.?
?? Google:?
In an effort to enhance the efficiency of media buying, Google Ads announced on Monday that it will primarily focus on real-time bidding auctions for apps and no longer respond to multiple calls in mediation starting from October 31, 2023.
With the growing popularity of mobile apps, the number of malicious apps that can harm users’ devices or steal their data has risen.?
In addition to its AI-powered Play Store updates, Google also introduced today several new security and privacy features for both app developers and Play Store users at its I/O developer conference.?
?? Google promised to create a better, faster web for media companies with a new standard called AMP
In the end, it ruined the trust publishers had in the internet giant.
Advertisers will have new video-first campaign types at their disposal, Video view campaigns and Lead gen campaigns.
?? Meta:
The Irish Data Protection Commission said on Monday that it has fined Meta $1.3 billion (€1.2B) for not complying with a previous court ruling by transferring users’ data to the United States.
Social media giant Meta joined the generative AI product race on Thursday, saying it would begin testing artificial intelligence-powered ad tools that can create content like image backgrounds and variations of written text.
领英推荐
?? Sensor Tower:
Plateauing user growth has prompted a focus on engagement and monetization for social media apps. Meta’s Facebook and Instagram both saw meaningful accelerations in user time spent during the quarter. Meanwhile, from a revenue point of view, TikTok came on strong as a popular channel for U.S. advertisers, gaining an increased share of U.S. CPG advertiser spend.
The Q1 2023 Store Intel Data Digest tracks Shein’s meteoric rise to become one of the world's most downloaded apps in this period, shows how Japan has bucked the trend in terms of large drops in mobile app downloads, and reveals the burgeoning new category of AI apps and the promising growth trajectory they have found themselves on at the beginning of the year.
Learn how powerful it is to see a full breakdown of all the revenue streams making up the $500B mobile economy … including a first-time ever view into your competitor’s advertising revenue.
The two most common questions we hear from advertisers and marketers regarding their iOS and SKAdNetwork (SKAN) campaigns in 2023 center around how to switch from SKAN 3 to SKAN 4 and whether it’s possible to use both simultaneously. The quick answers to these questions are, thankfully, fairly straightforward.?
As concerns about data privacy and security continue to mount, many Americans are left wondering just how pervasive Chinese apps are in the United States. Despite these concerns, a number of Chinese apps have continued to gain a significant following, with millions of Americans using them on a daily basis.
Two years after Apple’s App Tracking Transparency went into effect, the framework is looking more like Schr?dinger’s cat than a total poison pill for ad-tech.
In terms of popularity, hundreds of mobile games have surpassed 500 million cumulative downloads, with over a dozen even breaching the one billion mark. Candy Crush Saga, Garena Free Fire, PUBG Mobile, and Subway Surfers are just a few of the games to break the billion mark.
Here is a full list of what you will find in the report:?
- Ad impression, eCPM, and IAP trends in 2022 on both iOS and Android?
- Ad Network Rankings based on installs, retention, ad LTV, and IAP LTV?
- Country Rankings based on installs, ad revenue, and IAP revenue?
- Ad Monetization Channel Rankings based on ad revenue, and average eCPM
When it comes to data analysis, there’s a common misconception among marketers that the more reports they look at — the more extensive their insights would be.
As ChatGPT-led AI hype continues to rise, more developers are now adopting the artificial intelligence technology to level up their mobile apps and grow their user base.
Have a great day and a super fruitful week! ???
And in case you have a mobile app that needs fresh revenue streams, just reach out to us !