Mobile Digest Monthly №25

Hey there, mobile enthusiasts! It's a brand new month and here's a brand new edition of our monthly publication, Mobile Digest Monthly ?? This issue's got it all: juicy details about new ad placements on Instagram, the new gen of Google Analytics, Apple's 'buy now, pay later' service, a fresh batch of super useful industry reports, and even some exciting news about user spending on AI-powered apps that has gone up by more than 4000%! Don't wait around like a slow-loading app – let us bring you the hottest insights and trends in the world of mobile! ??

?? User spending goes up by more than 4000% on AI-powered apps

Given the rising interest in generative AI tools like text-based ChatGPT and image-based Midjourney, AI-powered apps are growing in numbers and popularity in both app stores.

?? Meta:

?? Instagram has started putting ads in search results

Yes, Instagram’s getting even more ads, and they’ll show up when you tap into a post on Instagram’s search results page and start scrolling.

?? What if Meta launches a mobile app store?

If Microsoft sees mobile gaming as strategically valuable, and advertising supports that thesis, then a natural question is: won’t Meta launch a mobile games store, too?

?? Google:?

?? Google announced the launch of the new Ads Transparency Center

Ads Transparency Center to help you quickly and easily learn more about the ads you see on Search, YouTube and Display.

?? Introducing the next generation of Analytics, Google Analytics 4

The next generation of Analytics collects event-based data from both websites and apps.

?? Personal loan apps will get less predatory with this Google Play policy change

Google will prohibit personal loan apps from accessing your photos, contacts, and other data.

?? Apple launches 'buy now, pay later' service in the US

The service will allow users to split purchases into four payments spread over six weeks with no interest or fees. It will initially be offered to select users, with plans of a full roll-out in the coming months.

?? AppsFlyer: The state of mobile app fraud? – 2023 edition

The state of mobile app fraud analyzed 22 billion installs to offer an in-depth look at the key trends that shaped 2022 and early 2023.

?? Sensor Tower: The Mobile Economy and Digital Ad Space and Beyond report

According to the report, global app installs remain above pre-Covid levels despite the slowdown.

?? Adjust: Mobile app trends: 2023 edition

This ebook gives you the tools, analysis, and actionable data you need to drive undisrupted growth in an increasingly complex space.

?? data.ai: Q1 2023 Quarterly Recap: Consumers Spend 5.5 Hours on Mobile

data.ai’s latest rundown shows price sensitivity takes center stage for mobile-first consumers.?

?? Liftoff: Casual Gaming Apps Report 2023

Hypercasual games are shrinking while hybrid casual is on the rise.?

?? GameRefinery: Mobile Game Market Review March 2023.

Rounding out the first quarter of 2023 were a host of major updates to some of the mobile market’s biggest titles as developers continued to drive player engagement through March. This

?? Sendbird: App retention benchmarks broken down by industry.?

The best way of gauging your performance is by comparing your own stats with app retention benchmarks in your industry, and then across the larger mobile market.

?? Unity: Gaming Report 2023

The report draws on data from the more than 30,000 developers who use the Unity game development platform, and ads data spanning over 423,000 developers on multiple platforms.

?? 81% of mobile apps vulnerable to cyberattacks

Promon, the application shielding technology, recently tested 357 high-earning Android mobile games to reverse engineer or manipulate apps. Shockingly, 81% (289) of the apps showed zero defense against these attacks and couldn’t detect a compromised device.

Have a great day and a super fruitful week! ???

And in case you have a mobile app that needs fresh revenue streams, just?reach out to us!