Mobile Digest Monthly №24

It's that time of the month again — Mobile Digest Monthly is back with a brand-new edition! ?? From mobile gaming to ad creatives and beyond, we've got you covered. Grab a cup of coffee, sit back, and dive into the world of mobile!

?? Sensor Tower:?

?? Q4 2022: Store Intelligence Data Digest

?? The State of Mobile Gaming 2022

?? Data.ai: State of Mobile 2023: Focus on Latin America (LATAM)

?? App Store Connect now lets developers use peer group benchmarks for metrics

Peer group benchmarks provide comparisons for apps across categories, business models, and download volumes.

?? Google Play now warns you when apps are too glitchy to bother with

?? AppsFlyer:

?? SKAN 4.0: Industry perspectives

?? The state of gaming app marketing – 2023 edition

?? Android Privacy Sandbox is coming. What should marketers do next?

?? AppLovin: How app developers can optimize monetization to ward off the seasonal slump

To weather the slow start to the year, developers must attune themselves to proactive price adjustments, actively grow their pool of network partners, and always A/B test waterfall changes before rolling them out to validate if their optimizations drive real value.

?? Liftoff: Mobile ad creative index 2023

On top of cost & ROAS data, look into the trends making a difference for advertisers now, like multi-ad experiences, longer video ads & more.

?? Appodeal: Yearly Mobile eCPM Report

Find new trends and insights, and learn how the eCPM has evolved in each Country, Platform & Ad Type.

?? Split Test: Which Optimization Leads to the Most High-Quality Traffic?

We know there’s a huge hole in Facebook ads optimization if you optimize for surface-level metrics.?

?? I was an App Store games editor – that’s how I know Apple doesn’t care about games

The tech giant has taken billions from game developers but failed to reinvest it, leaving the App Store a confusing mess for mobile gamers.

?? Why Mobile Game Studios Are Increasing the Prices of IAPs

There’s no hiding from the fact that the mobile game market is facing challenging economic conditions.

?? Matej Lancaric: How to be 1 game in US Appstore without spending a dime?

It works on both ends – organic & paid. The UA performance is so good. Let’s start from the beginning… Dumb ways to die hit #1 in US App Store thanks to TikTok content!

?? Mobile Dev Memo: Social media subscriptions and the internet’s grand bargain

The notion of a grand bargain stands in contrast with the theory that social media platforms “sell” user data.

Have a great day and a super fruitful week! ???

And in case you have a mobile app that needs fresh revenue streams, just?reach out to us!