Mobile Digest Monthly №23

Happy Monday everyone and welcome to today's edition of the rebranded Mobile Digest Monthly! Dive in to stay up-to-date with the latest trends and insights in the ever-evolving world of mobile marketing.

• In the latest article, Five myths about ad networks debunked on Pocketgamer.biz, AdQuantum dispels common misconceptions about ad networks. Find out why incorporating this ad channel into your strategy is crucial for the success of your mobile game.

• Also, meet Nadia Bogdanova this month who’ll be visiting MWC Barcelona 2023 from February 27th to March 2nd. Nadia will be available to meet with fellow professionals out there. If you're attending the event and would like to schedule a meeting, please reach out to her directly. We look forward to connecting with you at MWC Barcelona!

• Check out the new report by SocialPeta 2022 Global Mobile Game & App (Non-Game) Marketing White Paper where AdQuantum’s User Acquisition Group Head Anton Kuzmin shared his insights on SKADNetwork 4.0, AI wave in mobile, and trends for 2023.
• GameAnalytics and Tenjin have released their hypercasual benchmark report for Q4 2022, examining the state of mobile advertising in the genre.?
• Meta news:

Meta makes changes to increase transparency around ads

Meta Earnings Presentation Q4 2022

Meta is rolling out a new paid verification subscription service for Instagram and Facebook users

• Apple news:?

Apple’s ad targeting mechanics revealed in a recent French privacy case

Declining App Store revenue growth and the bull case for mobile gaming

Google is rolling out the first beta for Android Privacy Sandbox

• Performance-Driven Mobile Ad Trends Insights into successful mobile ads from AppLovin’s SparkLabs
• Deconstructor of Fun: The Mobile Games Industry In the Year 2023
• ?Data.ai —?State of Mobile 2023
• ?AppsFlyer —?App uninstall report 2023 edition
• Sensor Tower —?Q4 2022: Store Intelligence Data Digest

Have a great day and a super fruitful week! ???

And in case you have a mobile app that needs fresh revenue streams, just reach out to us!