Stand Out with AI-Powered ASO

In today's market, where there are millions of apps competing for users' attention, it's essential to have a solid ASO strategy in place to make your app or game stand out from the crowd. After all, what good is a great app if no one can find it??

So with this in mind, I decided to test out ways in which we can use AI tools to streamline different ASO activities.

App Store Screenshot Headlines

Let’s say that want to create new app store screenshots. And I always start, when I'm tasked to do so, with the question: what do people love about the app or game, in particular??

As we are working on Clash Royale right now I decided to use it for this example.?

So, we now see that ChatGPT knows something about Clash Royale, and it knows what people like about it. We can use this information to create punchy headlines for the screenshots, each with a maximum of five words (the shorter the better).?

Most of these are solid and fit the game really well.?But how about adding a bit more emotion to them?

This new package already has much more power in my eyes.?

I particularly love "Fight for the Crown" because the crowns show how much damage you did to your opponent, or "Join the Royale Revolution". That's pretty cool.?

Keyword-Rich Short Descriptions

Let's move on to the app space. We are working with the Wi-Fi password app Instabridge, so I’ll use that for the second example.

When I asked ChatGPT what Instabridge was, it gave me a funny answer because it couldn't access the Google Play Store. However, it tells me that there are many apps available on the market that can help users connect to Wi-Fi networks, and Instabridge is one of them. So, it actually does know what Instabridge is, which is a good start.

I then provided ChatGPT with a list of keywords (pulled from AppTweak) with their search popularity and asked the tool to come up with a few app store subtitles.

Here’s what it came up with using that input:

Again, doing this task manually would take quite a bit of time and effort, but AI tools can be implemented to make managers' life easier. This is where I believe tools such as AppTweak or AppFollow should head in the future, to make this process fully automated. I am absolutely convinced that this will lead to better results and more frequent metadata updates.

There are many more ways in which ASO can be streamlined using AI, some of which I demonstrated in our recent webinar on the topic.

Today's Insights ??

The latest video on the Norwegian designer-run blog AllAbtAI explores Midjourney V5’s potential as the future of photography, as well as ChatGPT’s abilities to power AI image generation for Midjourney.?

By copying and pasting prompts found on Midjourney's homepage, GPT-4 was able to create photorealistic portraits of a 1930s female influencer and a fierce Viking warrior.?

The generated prompts included specific camera setups, including aperture, lenses, ISO, shutter speed, and aspect ratios, resulting in realistic and vivid images.?

Mind-blowing News ??

• ChatGPT-4 has officially passed the US medical licensing exam, so I guess it’s now a lawyer and a doctor.
• Alibaba is entering the AI race–the company will soon be integrating its GPT competitor into all of its apps.
• Kuwait News has introduced an AI-generated presenter. Her name is Fedha.

Let’s see what next week will bring, stay tuned (and subscribe)!