Mobile apps are the perfect way to market, grab and create a brand that is available for customers at any given point in time. To know more...
According to Gartner, people in today’s digital era use approximately three different devices daily, which is going to increase to five to six devices in the coming years. The reason for the growing number is due to the rapid growth of technology like the Internet of Things and wearable devices that are going to become mainstream eventually. People are given the choice to select their apps, and devices and how to complete one’s tasks online. This is undoubtedly putting immense pressure on IT developers and companies to design, develop and launch competitive apps that can easily handle the growing demand.?
Organisations today are reluctant to invest in mobile apps. Many organisations are still questioning the process of starting an app and app development in terms of tools, techniques, platforms, architecture, and vendours. This indicates that organisations are still unaware of the immense possibilities that come with mobile apps for a successful business model.?
Today we are here to introduce you to the benefits of having multiple apps for your business. So without further adieu, let’s move forward.?
Reasons Why Your Business Needs High-quality Mobile App
Mobile apps are the perfect marketing tool for any business worldwide. Forgetting the traditional way of marketing, businesses can spend less on mobile apps and yet reach out to maximum customers within seconds.?
The push notification option is the biggest marketing tool in a mobile app as it allows entrepreneurs to send their customers information regarding new deals, offers, new launches, and store openings and ask for genuine reviews. So companies today are spending more on upgrading their mobile apps to skip the hard work of reaching out to customers through the traditional way of marketing including brochures, pamphlets, product samples, and review pamphlets a the counter.?
Companies are investing heavily in mobile app development and a team of expert developers to keep their apps upgraded to handle a sudden higher demand in the market.?
Imagine you have your favourite app downloaded on your phone and every time you scroll through your mobile, you see its logo. This creates a memory in your rain regarding that brand and whenever you see the logo anywhere apart from your mobile phone, you instantly recognise it. This is called building a strong brand presence.?
Mobile apps unconsciously build a strong brand presence in your mind b either through the brand’s logo, service, innovative notifications or product collection. An app development team keeps in its mind to showcase your brand in a way that forms a strong connection with customers and create a strong brand presence worldwide.?
Gone are the days when your customers had to come to the store and shop and struggle to get reward points. Businesses at first used to offer customers reward points collected from a membership card. Customers could know their reward points via the counter or by logging in to the website.?
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With mobile apps coming into the picture, now customers can seamlessly shop and know how many reward points they will get access to along with discounts and offers. Mobile apps have made the life of the customer much simpler in terms of understanding new discounts, reward points, and much more. This is a big boon for businesses like retail stores and wholesalers in terms of offering value to customers and making them feel that they are getting new discounts and points every time they shop on their mobile app. It is a great value for the customers as well as the business.?
E-commerce mobile apps are the most popular amidst other business mobile apps for obvious reasons. E-commerce mobile app development teams have to stay on their toes to keep the app robust and scalable with time.?
Imagine you have bought a product from Amazon and you receive the wrong product at the time of delivery. How hard would it be to search for their customer care number o Google and then contact them for an exchange or complaint? For such a scenario, Amazon offers its customers an in-app facility to reach out to the customer care executive and file a complaint regarding the wrong product they have received.?
Every mobile app today offers this facility in order to enhance customer engagement. Mobile app development requires businesses to emphasis these small little things to ensure that if customers are able to purchase products or services easily, they can also reach out to customer care executives with the same ease.?
We cannot emphasis this point without sharing the experience of every household during the worldwide pandemic-forced lockdown. While the lockdown was sudden, people and businesses weren’t ready to get accustomed to it. General services like ordering groceries, everyday products, clothes, and much more were becoming difficult for everyone. However, businesses switched to mobile apps that allowed customers to order products and services seamlessly. This could only be possible due to scalable, flexible, and robust mobile applications. Customers ordering from BBDaily, Country Delight, DMart, etc are to date loyal customers of the brand and are continuing to order products online with ease.?
Mobile apps have given businesses a way to build strong brand loyalty that in the traditional way of marketing was highly difficult.?
Mobile apps are not just there to sell and purchase products but also to allow businesses to gather significant information including customer details, the location they are operating from, age and gender, which product is in demand, and much more.?
Entrepreneurs then utilise this data to analysis their business growth to take data-driven decisions. Mobile app development companies seamlessly integrate data analytics in the mobile app to allow entrepreneurs to access data analytics and make informed decisions. This information, otherwise, was collected manually by salespersons. There was space for human error in data collection and much more.?
Mobile applications are one of the most significant tools for businesses to enhance their brand value, loyalty, and presence in the market. One can only imagine what would happen if businesses would have shifted to businesses on mobile apps. It is a big question why companies are still struggling to launch their own mobile apps, having said that the day isn’t far enough when everyone will e o mobile apps to market their products and services better. It is an ever-growing platform and will remain the same for many years to come.?
How can we help? Xorlabs is a software development company that ensures its clients get the best products that can allow them to engage more potential customers. Our mobile apps are scalable, flexible, and robust allowing the client to upgrade and change the app’s features as and when required.?