Mobile apps- Adding Convenience or Confusion
According to a report from comScore shows for one, the percentage of time spent on a mobile app in 2015 was 86% . And 79% of smartphone users say they use apps almost everyday. 90% of the users are using their device to do research and price comparisons prior to making a purchase. According to all these stats its clear that user engagement is at the highest. Apps including utility apps, banking apps, SMS and video chatting apps are all adding convenience. As these are cost effective, saves time, user friendly and manageable.
Availability of millions of apps leaves the users in a muddling state. This is what the other side is ‘confusion’.
Know Why? Read more here: Mobile apps- Adding Convenience or Confusion
From Copy to Code to Creatives; A Storyteller For Businesses.
8 年The mobile ecosystem is growing rapidly. The mantra is simple, if your app assists a user, you will see downloads ticking. Otherwise, your doomed. There are 1000's of apps like you and seriously , no one cares. The approach must be much user-centric now. Hence the involvement of data science and deep linking.