Mobile app support and maintenance - why do you need it?

Mobile app development is an evolving process. More so, in the present times where the business, in general, has become dynamic and so has the customers' needs. Therefore, the process of mobile app development for your business should be efficient in providing the required maintenance and support services.

Businesses should realize that the mobile app development process doesn't end with the launch of the app. After launching the app, expert opinion on mobile app development is that long-term app support and maintenance should be done prudently.

Mobile application maintenance and support is even more critical in today's business scenario as mobile apps need constant upgradation. Moreover, proper app maintenance also ensures that the performance of the app remains the best.

In the graph above, we can see that the attrition rate of the audience in mobile apps is pretty high. More than 50% of the apps lose their audience just within the first three months. Thus businesses must employ a professional mobile app company experienced in app maintenance and support company to make the mobile apps more scalable.

In this blog, we will try and understand the importance of mobile app support and maintenance. Moreover, we will dig deep in finding the different types of mobile app maintenance and what kind of apps needs support after their launch.

Brief about mobile app support and maintenance

If you wish to have higher ROIs on your mobile app, your app needs to evolve with time, and app maintenance and support will help you in that. In a nutshell, support for a mobile app is nothing but making the app scalable for the real world.

In a business world filled with gazillions of mobile applications, the best way to retain a user is to provide them simplicity. Proper mobile app maintenance will allow you to do the needed mobile app update on time and that too according to the needs and wants of the end-users.

Investing in mobile app support and maintenance while developing a mobile app for your business will reap rich rewards for your business organization in the long run. In addition, it will keep your applications in robust health and allow you to scale ahead of your peers.

What type of apps requires maintenance?

The exact effort needed for app maintenance directly depends on the nature and working process of the application. Moreover, the level of complexity in the mobile application also plays an essential role in the app's support and maintenance.

To analyze if your mobile app requires support on a larger scale, you need to understand the complexity of the mobile app's architecture. The answer to the question, 'how to maintain a mobile app product? ' depends on various factors such as the size of the database that the app has to manage, the size of the app, and many more. Moreover, business organizations should also focus on the basic functionality of the app as well.

By doing this, you will have a clear idea about the depth of support and maintenance your mobile app will require in the long run. Therefore, a concrete analysis of the attributes mentioned above is essential to understand what kind of maintenance is needed by the app.

Different types of mobile app maintenance services

The mobile app support and maintenance is divided into different types as per the usage. Let’s have a look at them in detail:

Preventive Maintenance

Preventive mobile app maintenance and support majorly depend on the end-users or the target users of the mobile application. We all are well aware that the needs and requirements of Gen Z users change at the rate of knots. Thus, it becomes important for businesses to read the new and changing trends to help them discover the new user requirements.

The process of preventive maintenance includes things like functional modifications, which are done in the source code. These modifications and upgrades are done to provide a better experience to the active users and better user experience will play a pivotal role in increasing the bar of user retention .

Adaptive Maintenance

System update regularly is an essential and adaptive mobile app maintenance service that concentrates on this specific thing. Adaptive maintenance keeps the system updated abreast with the dynamic modern business world's ever-changing software and hardware environment.

By saying environment here, we mean the conditions or factors that influence the working conditions on the whole. This influence can be day-to-day, which will have a more significant impact on the larger perspective. Thus, as it impacts the mobile app system, adaptive maintenance becomes very important.

Corrective Maintenance

If you wish to develop a highly scalable mobile application , doing corrective maintenance becomes very important. The process of corrective maintenance includes repairing residual errors and other faults that may impact the overall functionality of the mobile application. As far as residual errors are concerned, they are nothing but the errors found in coding, logic, or the application's design.

Moreover, it is essential to understand that the end-users generally find the residual errors after hands-on experience on the app.

Emergency Maintenance

After the launch of the app, one cannot predict the level of problems it might face. In some conditions, an emergency arises and 'quick-fix becomes inevitable. Here the business should always use an emergency mobile app support team to take care of all the sudden problems.

It stops the errors from spreading into the whole system and completely destroying it. Due to the immediate intervention of the app support team, the level of impact can be minimized easily.

Emergency maintenance is highly preferred in critical and unpredictable situations. So whenever you are thrown in deep waters and you don't know what will happen next, always opt for emergency maintenance.

Benefits of mobile app support and maintenance

Your business will experience a myriad of pros if you opt for mobile app support and maintenance and stick with it for a long time. For your benefit, we have listed some of the top-notch advantages of mobile app maintenance and support services.

Financial benefits if used in the long run

If the mobile app is updated and maintained regularly from its inception, it could bring in many financial benefits like increased ROI, personalized approach for the users, build a better brand image with any bugs dealt with faster, etc. Businesses have to understand that it is nearly impossible to build a pitch-perfect mobile application on the first try. There will be occasions where you will face the odd glitch and those errors will expand your budget.

On the other hand, mobile app maintenance will keep your app away from all the glitches and errors. Moreover, since the app is maintained regularly, it will perform consistently. Thus, the end-users will feel at home while using the app and this will help enhance the positive 'word-of-mouth' publicity.

Along with increasing the ROI and making extensive mobile applications, app maintenance will help cut down the development cost because it helps you eliminate the unnecessary features of the app that are not customer-centric.

Decrease the mobile app uninstalls

Mobile app uninstalls are one of the significant hurdles that businesses face in modern times. According to researchers, more than 2/3rd of the mobile apps are uninstalled within the first three months. One of the main reasons behind this is that there is no annual app maintenance contract .

Thus to get away from this situation, you should always look to hire reputed mobile app support and maintenance providing company . The prompt app development and maintenance service providers will ensure that mobile apps work smoothly. Moreover, as the top mobile app development company, they will be aware of the latest trends, and they will keep the mobile app features up-to-date and in the users' best interests.

Keeping you a step ahead of your peers

There are millions of mobile apps everywhere, giving the users a myriad of options to choose from. Therefore, it is necessary for you to 'catch the eye' of the users otherwise your app will fade away.

With a consistent process of mobile app maintenance and updates, you will be able to develop the app the way your users want it. It will help your app to stand a class apart from the crowd and generate more crowd attention. Moreover, since you are at par with the changing paradigm of the dynamic tech world, you will keep evolving with time, keeping your customer's interests in mind.

A positive brand image

Brand image is essential, especially in today's business world, where everything is so closely monitored. Since with app maintenance and support service, you are keeping every base covered. It will have a positive impact on your overall brand image. Moreover, there will be more praise than criticism about your mobile application.

Conclusion

Maintaining a mobile app is very necessary as it will allow your mobile app to improve providing you the best ways to optimize for better ROI. Moreover, as your mobile app would have more customer-centric and user-friendly features, it will be welcomed by the end-user, thus positively impacting your user base.

Long-term App maintenance and support is beneficial for any kind of business organization irrespective of their size and nature of work. Always opt for a professional mobile app development company that’s experienced in providing end-to-end app development services along with apt maintenance and upgradation of your app with time.