Mobile App Engagement Highest On 5-Inch Devices: Are Apple iPhones Compromising The Experience ? [REPORT]

If we consider the physical shape of phones, they have since their inception, to this date, followed a bell curve. From the decidedly gigantic antennae toting Nokia 5110, to today’s Note series of phablets, much has changed yet the size seems to have come full circle. While in the days of old the large size was due to technical constraints, most of the large smartphones are adorned at the front by a gigantic high-resolution display. Phones have evolved from communication devices to daily companions, and our pocket computers are well equipped to keep us entertained be it with media or applications.

But as a recent report has from Localytics have revealed, some phones do it better than others. How much better you wonder? Well, studies indicate that devices sporting 5 inch or bigger screens have, on average, 23% more app engagement from their users compared to their smaller brethren. But why are bigger screen sizes promoting more user interaction? And does this mean that the smaller phones, like the iPhone SE, are fated to be unsuccessful? Is it just screen size that matters to the end user or does the underlying operating system influence how much we use our devices? We answer all these questions and raise some more in today’s analysis!

Click to read the full statistical analysis