Mobile App Development In Today's Scenario

Importance of Mobile App Development In Today's Scenario

Why does it matter?

Mobile traffic has recently become more prevalent than desktop traffic. This idea explains why adopting a mobile responsive website became essential for any company trying to reach out to new customers and increase sales. In other words, a company without having a mobile presence means that it may be missing out on potential clients.

According to Nielsen data, mobile users spend 89% of their time using mobile apps compared to 11% of users spend on mobile websites. Additionally, 79% of mobile users made online purchases using their mobile devices, according to OuterBox. Armed with this knowledge, it became evident that developing a dedicated mobile application will be the perfect investment to reach a new audience, even if your company adopts a mobile-friendly website. This blog discusses three main reasons for the importance of mobile presence for any business, regardless of its size.

Mobile Application Builds Customer Loyalty:

Mobile application helps in creating an instantaneous relationship with your clients. It is similar to a constant advertisement for your brand, a reminder of your brand whenever a user sees your app icon. For example, Starbucks adopted the Star Point system that rewards purchasers with points, and they can later exchange these points for different benefits. This reward program contributes to building direct relationships and gaining customers' loyalty. In other words, a mobile application can help you expand your customer base. If you have a solid online presence with a user-friendly mobile application, your revenues are more likely to increase.

Mobile Application Enhances your Accessibility:

It’s essential to consider that today’s purchasers' psychology has changed; they seek information and details about products and services in an easy way and at their fingertips. A mobile application is easily accessible by users, and if they feel secure and satisfied while purchasing or interacting, they might suggest it to others. This step is critical ahead of your close competitors as accessibility is considered a direct pipeline to your customers.

Taking accessibility into consideration while building your mobile application will positively affect user experience and maximize revenue. Needless to say that creating an Android\IOS mobile application allows users to have easy access to your business; the more simple your application is, the more traffic your application gets.

Mobile Application Benefit Businesses of all Sizes:

In the past, only big-name brands used to build mobile applications like Harrods and Walmart. In the present-day market, this idea has been completely shattered.

A relatively-small business like Uber has become central in the rideshare market today. Its peer-to-peer model helped the connection between those who offer services and those who have a need via a mobile application. Uber’s success marked the limitless business prospects that a small icon on your mobile screen can make.

Finally, the benefits of developing a mobile application are not limited to the aforementioned reasons. It is a prerequisite for any business to reach a broad audience with future customers and increase revenue, and this is mainly what mobile applications can make.