Mobile App Development Outsourcing: How to Make It Work
Most companies keep app development in-house to maintain full control. However, constraints or unique circumstances sometimes necessitate seeking external help. Outsourcing might be a viable option if you face a shortage of resources and want to maintain quality.
Is Outsourcing App Development Right for You?
Outsourcing can be a lifesaver, alleviating some headaches. Find a reliable supplier, set your timeline and expectations, and let them handle the rest. However, outsourcing means giving up some control and trusting external managers
If maintaining control is crucial, consider outstaffing instead of outsourcing. Outstaffing helps you keep control while offering greater flexibility. You can scale teams as needed, delegate less critical tasks, and retain control over key processes.
Which Parts of App Development Should You Outsource?
App development generally involves six stages: UX/UI design and prototyping, MVP development, QA, support and maintenance, ASO, and marketing.
Many B2B clients start with outsourcing design and prototyping, prioritizing functionality and keeping it in-house until they trust the external team.
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B2C clients often focus on visual elements and user experience, keeping these tasks in-house.
QA is another prime candidate for outsourcing for both B2C and B2B clients. External QA teams bring fresh perspectives, identifying issues that in-house teams might miss.
But these are just general rules of thumb, and you are highly recommended to craft your criteria. Determine which areas you're comfortable sharing responsibility for and prioritize them. Facing these challenges reveals they're less complicated than they seem.
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One More Thing to Consider When Outsourcing App Development
Some managers prefer hand-picking each outstaffing employee, focusing on individual performance. However, seasoned outsourcing knows other priorities matter too. I recommend hiring an established team with proven practices, mutual accountability, and the ability to deliver results from day one. Results are what truly matter.
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