Mobile App Development for Businesses: A Complete Guide

“Mobile apps are everywhere & we just can’t imagine their non-existence today.”?

Can you ever think of a time when you wake up in the morning & can’t find your mobile phone next to you? Hell yes, it’s more than a nightmare for anyone, not just you. The strong fondness for smartphones signifies our dependence on modern mobile apps from diverse niches & categories.?

The explosive rise in the number of smartphone users is directly proportional to the global mobile app users. While there are 3.2 billion active smartphone users in the world at present, experts forecast a prediction stating that worldwide mobile phone users will multiply to reach 7.5 billion in 2026.?

Now the most interesting stats appear the moment we mention the count of apps available in the Google Play store & Appstore i.e 3.4 million & 2 million respectively. Witnessing such exponential growth in mobile app revenues that drastically surged from 461 billion in 2019 to 639 billion in 2021, more & more ventures are interested to opt for full-scale mobile app development to broaden their market reach.?

Are you planning to invest in a business app?

The idea seems impressive when you get familiar with a bundle of fascinating stats favoring mobile app development but is it worth investing in mobile apps for a business??

Let’s dig into some facts to understand the concept of building a mobile app for startups & emerging businesses.

What is mobile app development & why opt for it for your business?

Do you have an idea for your business app? If yes then are you sure that it will be a success? Like every entrepreneur, you must be having a long list of questions in your mind as it’s a valuable investment for every startup or SME.?

Well, you’re not the only one in the race, most of your competitors are facing such dilemmas too & are already in touch with experts to be decisive on it. The concept behind building an app or a platform is greatly centered on online presence, customer reach, & profitability.??

Besides having a high-quality website, most businesses are opting for mobile app development services to engage their existing customers & make more. For a few brands, a mobile app is a branding tool & for the majority of ventures, it’s a source of revenue.?

Even though the benefits of mobile app development somehow depend on the type of app you’re investing in. Before getting familiar with the top trending mobile app categories, let’s give you some convincing reasons to opt for mobile app development services for your startup.?

#1 Great for branding purposes?

Have you ever wondered about the average time a user spends on a mobile app? For your information, 21% of millennials check an app 50+ times a day while a smartphone user opens 10 apps a day & 30 apps in a month.?

?Isn’t it clear enough to depict the importance of mobile apps in people’s lives? It’s truly undeniable that mobile apps have become an inevitable part of our day-to-day activities.?

In such a scenario, businesses investing in mobile app development are heavily opportune to strengthen their brand presence in a short period. It will always happen whenever a user opens your app & your brand appears on the top with every on-screen interaction. This further boosts user engagement with brand visibility.??

Hence, we can say that branding is always a great advantage of spending on a mobile app development project.?

#2 To ensure customer engagement?

The only thing that your customers do care about is what they are looking for. If they don't find what they're needing at the moment, they will leave without giving it a second thought.

Customers preferably engage with what they are interested in & business strategies always keep that in mind. And to meet their goals, they choose mobile app development to deliver exactly what their target audience is searching for.?

The way an app interacts with users is incomparable to traditional methods of bill payments, booking tickets, entertainment, online shopping, & almost every service they avail to simplify their lives. Hence, there is no other alternative for the mobile app to ensure customer engagement.?

#3. More access to customer insights?

What else is more important than knowing the preferences, likes, dislikes, choices, & perspectives of customers towards your products/services??

For every business owner, customer insights are more crucial than anything else. Just like you felt amazed with your web analytics results, mobile apps will give you a lot more than you can expect.?

Therefore, we can say that mobile app development is a plus point for businesses who need useful data to understand their customers & make improvements as per their feedback.?

#4 Better customer services

No one has more than a minute to browse your entire website to find your contact details or write an email for queries or assistance.

It's too frustrating for customers when they've to hassle for getting any support or call from your end. A customer is indeed most likely to choose chat support over on-call support in the first place.

So, a mobile app makes sure that your customer service is reachable, prompt, & effortlessly accessible for users which further enhances customer satisfaction.

#5 To embrace digital mobility?

Did you know that nearly 49.2% of retail sales that took place in 2020 came from mobile devices? Moreover, a report by Statista reveals that over 22% of online sales will be done in 2023.??

It's quite clear that mobile apps will drive profits for eCommerce as well as other major industries propelling in the marketplace.?

There are no ifs & buts in opting for mobile app development over other imperative business strategies. And as far as profits are concerned, mobile apps are a key driving source of revenue for startups appearing on the industrial horizons.?

Most Popular Mobile app types & categories

If we start categorizing each & every type and category of apps available in the app stores then there will be no end to the counting.

There is a bucket-full of mobile app types that are prominent in today's competitive world.

1. Gaming & Entertainment

Online streaming apps like Netflix & games such as PubG, Pokemon Go, Angry Birds, and Candy Crush have gained record-breaking popularity during the Covid-19 outbreak.??

While most people were stuck indoors, gaming & entertainment apps made a hit among the most downloaded apps of the year.?

2. Healthcare & fitness apps

As you can see in the below graph, the lifestyle app category is one of the most popular.?

The demand for fitness & healthcare apps surged dramatically in the past few years. While people are becoming more health-conscious these days, they're constantly turning towards fitness & healthcare apps.?

Apps like MyFitness, Spotify, OnTap, etc. are on top of the list.

3. Social Media Networking?

People these days are crazy about socializing. They just can't stop using social media to share their activities, thoughts, videos, & whatever they want to on their favorite social networking platform.

Some major social media platforms like Facebook, Instagram, Twitter, etc. are prominent apps to consider for your business idea.?

4. Utilities

Utility apps are frequently used but they're not very entertaining or engaging.? Most of them are basic apps & they're inbuilt into your phone's system. Some examples are your calculator, calendar, music player, flashlight, recorder, reminder, weather, & note apps.?

Need more inspiration for your app idea? Our portfolio of trending software products is all you need to check out!

5. Business and Productivity?

Business apps are categorized among the most-used software for simplifying multifarious tasks related to banking, shopping, booking, traveling, & more. They're as competitive & famous as games. That’s because these are the apps you use to get difficult tasks done in a matter of minutes.?

6. News and Information?

This category is similar to every news channel having its app from local news outlets. This specific app category also includes apps like WeatherBug, Feedly, Reddit, & LinkedIn platforms.

How Hie HQ can help you co-build your App better?

If you’re still wondering how to develop an app or give a competitive edge to your existing business with a new application, we’ve got you covered at Hie HQ.?

Having an idea is just a beginning & transforming it into a feature-packed app is not an easy-going task. Our exclusive mobile app development guide outlines a result-oriented approach that our experts follow to deliver best-in-class solutions for our global clientele.?

At Hie Hq, we take pride in announcing our USPs to ensure the quality & credibility of the work we do. Our partnerships with leading brands & startups embark on our supremacy in co-building out-of-box web & mobile app products of various genres. More questions? Contact us to get your answers!?